Ban the Bands: Milk & Sass' New Sugar Twists are the Hair Ties that Won't Slip, Rip, or Cause Headaches

Premium Hair Accessory Brand Launches the Spiral Solution to Ponytail Drama

Aug 20, 2015, 12:15 ET from Milk & Sass

LOS ANGELES, Aug. 20, 2015 /PRNewswire/ -- Premium hair accessory brand Milk & Sass launches Sugar Twists, a unique selection of spiraled hair ties designed to minimize pulling and denting, slipping and snapping, and ponytail headaches.  Available in a rainbow of colors to mix and match, Sugar Twists are every bit as fashionable as they are functional.

An exciting upgrade to elastic and fabric hair accessories, Milk & Sass' Sugar Twists feature a distinctive spiral shape that disperses uneven pressure and tension throughout hair, providing a strong, but gentle hold that is conducive to children, athletes, and fashionistas alike. 

"Sugar Twists don't give way to the many setbacks associated with other hair ties," says Nadia Valentino, founder of Milk & Sass.  "For one thing, you won't experience that uncomfortable pulling that leads to headaches, hair breakage, or tangles."

Another perk: Sugar Twists are much more hygienic than other hair accessories.  Whereas traditional hair ties collect dirt and oil residues overtime, Sugar Twists, which are made from high-quality plastic, are easily cleaned and dried, and won't lose their shape as a result.  

"Whether you're at the gym, club, office, or playground, you can rely on Sugar Twists to keep your 'do' in place," says Valentino.  "They cater to any hair age, type, and texture, and won't fall loose, no matter how active you are."

Sugar Twists are available in three color-packaged themes: Sweet Essentials for a natural look, Urban Pop for a vibrant flair, and Sparkle N' Sass for a shimmering statement.  They're available online for $7.95 and coming soon to select retailers nationwide. 

For more information or to purchase, please visit: bit.ly/SugarTwists.

About Milk & Sass
Milk & Sass, an Orielle LLC brand, is a leading innovator in premium hair accessories.  Touting years of experience, research, and fashion sense, Milk & Sass offers superior ergonomics, unsurpassed function, and undeniable quality and style in each and every product offered.   Home to the fastest and most luxurious detangling brush, as well as several more sweet and sassy hair products, Milk & Sass is the go-to brand for men, women, and children seeking optimum hair health and shine.

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SOURCE Milk & Sass