BANDIT Wonders if Hype is Getting a Bit Full of Itself!?!?

S.O.S - Save Our Summer

Jun 18, 2010, 12:01 ET from BANDIT

COPENHAGEN, Denmark, June 18 /PRNewswire/ -- Hype rules nowadays. That's all that matters.

Actually delivering on any promises? Nah – why should they? They have your vote/money/attention, and that's all they need for their power/economy/statistics.

But it really is beginning to matter. Obama's card is getting called on his rather delayed response to the BP oil crisis, the World Cup was meant to be a huge logistical failure (not so at all!), but the Nike/adidas collection of stars have failed to light up the tournament so far (it's been Maradona's tournament all the way!). And there's the small matter of the battle for supremacy in the entertainment industry.

When it's come to films, we've had more than a few mainstream juggernauts fail to have us all talking in positive, glowing terms for longer than the opening weekend.

Alice in Wonderland? Shrek? Iron Man 2? Robin Hood? They've all made plenty of 'reported' money – but no one seems to be screaming about their genius – just their ticket receipts on opening weekend(s).

So what's hype really worth these days?

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