Bank Director Launches Digital Magazine To Build on Print Magazine Success

Ad revenues continue to grow despite shrinking bank market

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May 18, 2015, 11:00 ET

BRENTWOOD, Tenn., May 18, 2015 /PRNewswire/ -- Bank Director, the leading information resource for leadership and board members of financial institutions nationwide, is launching an interactive digital magazine on May 19. The digital edition will be published eight times per year and supplement the organization's quarterly Bank Director magazine.

BankDirector May 2015 Digital Magazine Cover

Despite its focus on a market segment undergoing significant consolidation, Bank Director has seen its print advertising revenues grow 68 percent in the past three years. The inaugural digital magazine is guaranteed to be profitable with 12 advertisers already on board.

"Since 1999, the number of commercial banks and savings institutions in the United States has decreased from 10,220 to approximately 6,500," said Al Dominick, President of Bank Director. "On the surface, this would not seem to be a robust market in which to base a business model. However, among those still in the banking business, there is a tremendous appetite for information that will help them maintain a competitive edge and that's the role Bank Director fills."

Bank Director's digital magazine is designed specifically for tablet devices and will incorporate interactive features such as animated infographics, video interviews and real-time polling. It can currently be accessed for free by downloading the "Bank Director Digital Magazine" app through Apple iTunes, Google Play or Amazon.com. Each issue will have a specific editorial focus: Legal in May; Talent in June; Growth in August; Audit & Risk in September; Governance in November; and Technology in December.

Bank Director's print magazine has a circulation of over 20,000, which consists of bank directors, CEOs, chairmen and senior level executives. In addition to its publication, Bank Director hosts conferences throughout the year focusing on issues impacting financial institutions. The organization's website, www.BankDirector.com, attracts more than 11,000 unique visitors each month.

"While many companies in the content business are moving away from print or simply discontinuing operations, we are ramping up to meet the needs of our audience," said Dominick. "This is not simply a replica of or replacement for our print publication. It's a dynamic new product that allows us to stay on top of emerging trends, which keeps us top-of-mind with our constituents and will ultimately increase our market reach."