ST. PETERSBURG, Fla., May 23, 2017 /PRNewswire/ -- Bankers Financial Corporation (BFC), the St. Petersburg-based insurance, surety, and business solutions company, today announced it would merge two of its business units, Bankers Warranty Group (BWG) and Bonded Builders Warranty Group (BBWG), to create a service and protection powerhouse, Centricity. Centricity combines a leading innovator in service contracts with America's #1 new home warranty provider to form the most comprehensive risk management solution provider, centered around the customer.

"The launch of Centricity allows us to become a single-source solution provider offering customized programs for clients including builders, retailers, manufacturers, and distributors. With access to more products and services, we are connecting our partners across multiple channels and adding value to their customers' overall experience," said Dawn Morris, President of Centricity. "Our guiding principles are to stay connected, remain committed, and provide convenience and care so we always stay centered around the customer."

Centricity will continue to launch innovative products and services across its traditional channels while expanding into emerging categories such as InsurTech to meet the ever-changing needs of today's business partners and consumers.

"While the merger creates operational synergies, it also positions Centricity to meet the growing demand among smart home and InsurTech start-ups which data shows have seen annual investments rise fivefold over the past three years," said John A. Strong, Chairman and CEO of Bankers Financial Corporation. "BWG and BBWG have always excelled in providing the best customer experience and our ability to understand, anticipate, and meet our clients' needs will prove to be our competitive advantage as Centricity."

Centricity's services - in addition to home warranties for builders and service contracts for retailers - include 24/7/365 contact centers staffed by service professionals who enhance and extend a company's brand and drive a company's revenue growth by increasing customer satisfaction and loyalty.

For complete information on all of Centricity's products and services, please visit www.centricity.com.

About Centricity

Centricity is a privately-held and wholly-owned subsidiary of Bankers Financial Corporation (BFC). Since 1976, BFC has been the corporate parent to a diverse set of businesses, including three property and casualty insurance companies, one of the nation's leading surety companies, a professional employer organization for small business, and a financial services company. With assets over $500 million, Bankers Financial Corporation employs over 800 associates throughout the United States and Canada. The Bankers family of companies serve millions of customers throughout North America.

BFC Contact: Arun Khosla
Tel. 727.823.4000 ext. 4106
Email: BFCCorpCommunications@BankersFinancialCorp.com

SOURCE Bankers Financial Corporation