Banks.com Retains Hayden IR to Develop a Comprehensive Investor Relations Program

SAN FRANCISCO, April 29 /PRNewswire-FirstCall/ -- Banks.com, Inc. (NYSE Amex: BNX) (the "Company", "Banks.com"), a leading operator of financial services focused media properties and search related websites, today announced it has retained Hayden IR, a national, New York-based investor relations consulting firm, to develop an investor relations program to raise its visibility and strengthen its relationships with the investment community.

"As a top-tier financial services portal, and leading provider of targeted traffic in the financial services market, our business has evolved over the last two years and we have demonstrated our ability to shift direction in a dynamic industry environment," said Dan O'Donnell, president and chief executive officer, Banks.com, Inc. "We felt it was the right time for us to engage with an investor relations firm of the caliber of Hayden IR to help introduce the Company, its new direction and its potential to the investment community."

With offices in New York, Phoenix, Minneapolis and San Diego, Hayden IR provides a comprehensive range of investor relations services to a growing list of clients. For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 150 micro- and small-cap companies. Hayden delivers expertise and professionalism in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity.

Brett Maas, managing partner at Hayden IR, commented, "Banks.com has a history of revenue and EBITDA profitability and recently paid off Its mezzanine debt in full and secured a $2.5 million working capital facility from Silicon Valley Bank. With a strong presence in the recession-resistant tax industry, strong organic internet traffic flow that continues to grow, a high-quality PPC network, and a valuable domain portfolio, we are eager to develop a program that will help Banks.com to raise its visibility and communicate their competitive strengths and market potential to the investment community."

About Banks.com

Banks.com, Inc. operates Internet media properties that provide targeted online advertising and services primarily in the financial services sector. Through the Banks.com network, the Company provides access to financial content, including financial news, blogs, business articles, interest-rate tables, stock quotes, stock tracking and financial calculators. It also provides users access to financial services, including online tax preparation and tax extensions through the Banks.com Tax Center and online stock brokerage through MyStockFund.com, its online broker-dealer subsidiary. In addition to Banks.com, it operates other search related websites including Look.com. Banks.com, Inc. is headquartered in San Francisco, California at 222 Kearny Street, Suite 550 and can be reached at 415.962.9700. Find up to date information on Mortgage Rates, CD Rates & Home Equity Rates at: Banks.com.

Forward Looking Statements

This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve substantial risks and uncertainties. Forward looking statements, which are based on management's current expectations, are generally identifiable by the use of terms, such as "anticipates," "believes," "could," "estimates," "expects," "intends," "may," "plans," "possible," "potential," "predicts," "projects," "should," "would" and similar expressions. These forward looking statements may include statements regarding: management's expectations regarding our strategy, management's expectations regarding our growth, the effect of recent events, pending litigation and its potential outcome, and the outlook for our business. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those either stated or implied. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include, among others, slowdown in the financial services vertical; market acceptance of the Banks.com website; introduction of additional competitors in the Internet search services space; diversion of advertising dollars away from the Internet; slower than anticipated growth rate of our advertising base; dependence on our search providers to continue to provide us paid search services; market development of Internet advertising and paid search services; the stability of our infrastructure; and continued weak economic conditions. Further information on the factors that could affect our financial results is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2009, our quarterly reports on Form 10-Q and our Current Reports on Form 8-K. Except as required by law, we assume no responsibility to update these forward looking statements publicly, even if new information becomes available in the future.

SOURCE Banks.com, Inc.