BALTIMORE, Sept. 26, 2011 /PRNewswire/ -- Award-winning Baltimore agency, Barb Clapp Advertising & Marketing (BCAM), is pleased to announce the addition of a new client, a testament to the agency's continued growth this year. BCAM was chosen to oversee public relations and marketing for Grand Central Development, a Prince George's County based development group. On Monday, Sept. 19, Governor Martin O'Malley, Lt. Governor Anthony G. Brown and Prince George's County Executive Rushern Baker announced that Prince George's County-based Grand Central Development was chosen to create the new headquarters for the Maryland Department of Housing and Community Development (DHCD) as part of a new retail, residential and mixed-use facility in New Carrollton, which will be called Metroview.
Metroview will house the first State agency headquarters in Prince George's County and is expected to generate a public benefit of over $11 million and create 300 construction jobs and 80 additional retail jobs. Last June, the Governor and Lt. Governor announced the relocation of DHCD to Prince George's County and Grand Central Development, led by Carl Williams and Tim Munshell, received the highest score during the RFP process. In addition to the four floors of office space that will be utilized by DHCD, the mixed-use development will feature 30,00 square feet of retail space, office space for the City of New Carrollton and market-rate and affordable housing.
The development is part of the state's transit-oriented development (TOD) project. The goal of TOD is to create walkable neighborhoods around transit stations for convenient commutes to jobs, shopping and entertainment. Metroview is located across the street from the New Carrollton Metro Station, which will include the purple line light rail, and already is the location of an orange line metro station, the MARC train and Amtrak.
Barb Clapp Advertising & Marketing will head up the public relations and marketing efforts for Grand Central Development as it enters into this important partnership with the State to make a significant positive economic impact in Prince George's County.
"As an agency, it is our goal to partner on projects we truly believe in. The economic benefit to Maryland and Prince George's County makes me proud to have the opportunity to work with Grand Central Development," said Barb Clapp, president of Barb Clapp Advertising & Marketing. "It will be an honor to work alongside the development team of Metroview, DHCD, and the local and state governments who have been instrumental in helping this project come to fruition."
About Barb Clapp Advertising & Marketing
BCAM is a full-service marketing agency, whose expertise spans public affairs, media planning and buying, brand development, public relations, event planning, marketing strategy and product launch, as well as creative development. BCAM is customer service driven and tailors individual programs to meet clients' needs. Customers consist of local, regional and large national brands in sectors including education, healthcare, government, associations, non-profit, corporate, hospitality and economic development.
Please visit, www.barbclapp.com for more information about Barb Clapp Advertising and Marketing, LLC.
SOURCE Barb Clapp Advertising and Marketing