Barc announces new additions to leadership team

SAN FRANCISCO, Nov. 13, 2013 /PRNewswire/ -- John Koch has been named Creative Director at Barc to lead the agency's creative efforts across all integrated marketing programs. Previously, John was Senior Creative Director at Upshot in Chicago

"John's depth of experience with a range of blue-chip clients brings a new vision to Barc," says John Randazzo, Chief Executive Officer of the San Francisco agency. "John's a 13-year veteran of shopper marketing and digital campaigns, spanning clients as diverse as P&G, Disney, and Publix.  John's relentless focus on consumer engagement across all channels makes this a great addition for Barc."

At Upshot, John served as lead creative for Disney Vacation Club and Tremor/Vocalpoint, P&G's word-of-mouth marketing arm, in addition to leading teams on Unilever, Kraft Foods, Kellogg's and Coca-Cola.  John's creative inspiration derives from a variety of sources, but he enjoys a particular love for pop culture and music, as curated on his website, Popservations. John will oversee all creative at Barc, devoted to developing consumer-centric ideas and offering a fresh perspective to the agency's fully integrated approach.

Barc is also expanding their account team, naming Heather O'Donnell as Director of Planning.  Heather has worked comfortably in both agency and client positions, including The Clorox Co, Constellation Brands, and Nestle USA.  Heather has extensive brand and customer marketing experience, having worked closely with key retailers Safeway, Costco, and Dollar Store.

"Heather's skill at deftly aligning client objectives with strategic insights across multiple consumer touch points is excellent.  Her experience is perfect to lead our clients and our agency account teams," says Randazzo.

About Barc

Barc is an award-winning integrated marketing agency that combines shopper marketing, digital, promotion, and design to create compelling ideas that inspire consumers to take action. Barc has been a Promo Magazine Top 100 Agency for 19 consecutive years.  An independent agency based in San Francisco, Barc's success derives from their highly collaborative, results-driven campaigns for clients including J.M. Smucker Co., Tree Top, Dole Foods and Core Brands a division of Nortek, Inc.  For more information, visit www.barcsf.com.

SOURCE Barc