Barely There® Brand of Intimate Apparel Solves Women's Top Bra Complaints With the Introduction of Its New No Slip Fit™ Bra Line

New Bra Line Demonstrates Barely There's Ongoing Commitment to Seamless Technology and Innovation to Eliminate Frustrations Over Straps That Slide and Back Bands That Ride Up

Mar 04, 2011, 00:01 ET from Barely There

WINSTON-SALEM, N.C., March 4, 2011 /PRNewswire/ -- With the introduction of its latest bra line in department stores, No Slip Fit™, the Barely There® brand of intimate apparel continues its quest to solve women's most discussed bra problems – straps that slide and back bands that ride up – so they can look and feel their best.

The No Slip Fit line is designed for all-day comfort with a unique Lycra® lining on the back band and straps that have a delicate silicone design to help them stay in place, eliminating unexpected slips or slides.  

"We know there's nothing more frustrating and embarrassing than an ill-fitting bra that requires constant adjustment throughout the day," said Tricia Bouras, Barely There marketing director.  "When women think about comfortable bras with a worry-free fit that stays in place, we want them to think of Barely There No Slip Fit bras as the perfect solution."

In addition to features to eliminate slips and ride-up, the bras have invisible seams that eliminate the dig-in effect of uncomfortable elastics.  For added softness against the skin, Barely There No Slip Fit bras are made with a soft, silky, beautiful outer fabric and ultra-light foam cups and are tag-free for added comfort.  The No Slip Fit bras are available in underwire and wirefree styles and are offered in white, black, soft taupe as well as an array of colors and prints.  The bras retail for $32 and can be found in leading department stores.

The Barely There brand is proud to be an innovative industry leader.  Last year the brand launched a unique collection of bras called the CustomFlex Fit™ line that offers flexible fit properties— allowing the bra to mold to the shape of the wearer.  Available in the complete range of alpha numeric sizes from 32A to 42C, the CustomFlex Fit line is offered in Barely There Smart Size options (XS-XL).  Smart Sizes that shape to fit™ is a proprietary bra technology that uses patented construction to mold to the shape of the wearer, replacing 16 traditional cup-and-band sizes.

The Barely There brand can be found at national retailers including Macy's, JCPenney and Kohl's department stores.

For further information about Barely There No Slip Fit line, visit www.BarelyThere.com or "Like" Barely There on the company's Facebook community page, www.Facebook.com/barelythere, where information is shared on new products, promotions and tips for solving a variety of bra issues.

About Barely There

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops.  A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide.  Barely There is a brand of Hanesbrands Inc. (NYSE: HBI). For more information, visit www.BarelyThere.com.

SOURCE Barely There



RELATED LINKS

http://www.BarelyThere.com