BARI EDITION - Specialty Mall for Women's Clothing, Boasting Strong Competitiveness in Broader Market

- Continuous challenges and innovations since the foundation in 2005

Dec 24, 2015, 09:00 ET from BARI EDITION

SEOUL, South Korea, Dec. 24, 2015 /PRNewswire/ -- A Korean online shopping mall, BARI EDITION (, has won consistent support from customers for a decade since their establishment in 2005. BARI EDITION is known for their modern and chic women's clothing. With continuous support, it is expected to record persistent growth in sales.

In 2013, the company opened English (, Chinese (, and Japanese ( pages of the shopping mall through the global e-commerce platform, cafe24 (, to extend its strong competitiveness to the broader market.

It manufactures its own products and is winning greater popularity among international customers with the products that are only available at BARI EDITION. The major client base consists of women in their 20s ~ 30s.

"We see that customers in different countries show different trends while selling our products around the world," said CEO Kim Yun-kyung, "Japanese customers record the largest number of purchases as most of them are placing small but frequent orders comprising 1 ~ 2 items while Chinese customers account for the largest part of sales for they make a big purchase at once."

Having been in operation for 10 years, BARI EDITION was previously known as BAGAZIMURI then BARI EDITION and also launched a natural cosmetics brand, GROUND PLAN.

GROUND PLAN ( is a natural cosmetics brand that CEO Kim Yun-kyung developed by getting herself involved in the overall process from planning to the testing for 2 years. The flagship product, 24H Secret Mist, is gaining popularity with sales of 100,000 or more bottles in a short period time after its release. The shop carries 9 other skin care products.

"With the new name, we will continue our effort and challenge to satisfy our customers who have been with us for a decade. We will expand our sales channels up to the open markets in various countries around the world while tapping into the overseas markets more aggressively."