Barilliance Gives Shoppers a Reason to Visit Facebook Fan Pages this Holiday Season by Offering Personalized Product Offers and Recommendations

TEL AVIV, Israel, Oct. 11, 2011 /PRNewswire/ -- Despite all of the buzz surrounding Facebook Brand Fan Pages, on average only 3.2% of fans visit a Brand Fan page on any given day (and with Brand Fan Pages with over 100,000 fans, the percent of daily visitors is below 1%) according to research from PageLever.

So with 74 shopping days left until Christmas, on average, fans will visit a brand page only 3 times before December 25th – not a lot of opportunity to bring Christmas cheer to brand sales.

To give fans more reasons to visit and generate conversions on Facebook Retailer Fan Pages, Barilliance, a complete suite of eCommerce personalization solutions provider, is launching its Facebook Fan Page Personalization product which enables online retailers to offer personalized product recommendations, coupons and other user-targeted messages when a fan visits a Facebook Fan Page.

Barilliance enables its online retailers to offer brand fans the following when they visit their Facebook Fan Page:

• Discounts and Coupons on products they are most likely to buy based on Barilliance advanced recommendation algorithms
• Daily/weekly deals on personally  targeted products which automatically update to bring visitors back to the Retailer's Facebook Fan site
• Contents of abandoned shopping cart items for fans who recently abandoned a shopping cart on the online retailer's website
• Targeted and data-driven offers, like offering shoppers a discount during the week of their birthday

As a provider of eCommerce personalization solutions designed to capture lost sales and increase conversion rates, the Barilliance team understands the methodology behind converting a lost sales opportunity. With this new offering, they're bringing their best practices and methodology to the Facebook platform, helping online retailers win potentially lost or dormant sales opportunities by giving shoppers a real reason to re-visit the online retailer to complete the purchase.

Either as a standalone solution OR as part of Barilliance's suite of eCommerce Personalization products, the Barilliance Facebook Fan Page Personalization solution can be implemented in minutes, enabling online retailers to benefit from it already this holiday season.

"With Brand Fan Pages on Facebook, 'if you build it, they don't necessarily come'," said Doug Smith, VP Marketing & Business Development at 3balls (www.3balls.com). "Barilliance's Facebook Fan Page Personalization gives fans a reason to visit our Fan Page, and allows us to provide a consistent and personalized shopping experience across all channels, including Facebook."  

Facebook Fan Page Personalization is part of the Barilliance's eCommerce personalization suite, which includes solutions for shopping cart abandonment, personalized product recommendations, email personalization, and onsite behavioral targeting.  

The over 100 online retailers working with Barilliance experience significant increases in ROI – often times in excess of 500%.

"With Facebook's growing importance as a marketing channel for online retailers, Barilliance has created a solution for Facebook Fan Pages, in time for this holiday season, to increase traffic to and conversions for our clients' Fan Pages," said Mr. Ido Ariel, co-founder, Barilliance. "The Facebook Personalization product extends Barilliance's vision of 'Personalization Everywhere' and the reach of our suite of Personalization products to Facebook, one of the most popular platforms today."

About Barilliance

Barilliance helps e-commerce sites of any size to increase sales and conversion rates by providing visitors with a personalized shopping experience. Our Software-as-a-Service (SaaS) delivery and Zero Integration technology are making it super easy for online retailers to reap the benefits of our products without upfront investment. For more on Barilliance, please visit www.barilliance.com.

Contact info:
Uriah Av-Ron
www.barilliance.com
tel: (646) 755-6120
email: [email protected]

SOURCE Barilliance