PORTLAND, Ore., July 27, 2011 /PRNewswire/ -- Barista Bath and Body, the award winning natural line of coffee-based bath and skincare products launches their new, four-step, coffee-based men's shave system today at http://www.baristabathandbody.com. Focused on offering natural, performance-driven products which leverage the revitalizing benefits of coffee, Barista Bath and Body introduces the b3 shave line so men can finally achieve "the perfect shave".
More than 72% of men start their day with a blade and razor (wet shaving) attempting to achieve the "perfect shave" that they define as a soothing experience resulting in skin that is silky-smooth, without irritation, that lasts well into the evening. The b3 Shave System utilizes a four-step process to achieve the "perfect shave": 1) Grind, coffee face polish for pre-shave cleansing: 2) Fix, coffee pre-shave oil for lubrication: 3) Buzz, coffee shave cream, and 4) Chill, post-shave soother as the after-shave refresher.
Supercharged for the skin with a jolt of java, the b3 Shave System products contain coffee; coffee oils; caffeine; Vitamins A, C, E and B-complex; and natural emollients to nourish and revitalize the skin. Each step of the proven four-step system builds on the last resulting in the closest shave possible. As always b3 products are paraben-free, sulfate-free, and phthalate-free. The b3 Shave System (Retail Value of $82.00) is priced at $65.00. Explore the collection here.
Barista Bath and Body, already recognized for its truly innovative bath and body products by Cosmoprof North America and the CEW, will feature the b3 Shave System in the Discover Beauty Pavilion at the CPNA event July 31 – August 2 in Las Vegas.
Why Coffee? —The Topical Benefits of Your Morning Pick-Me-Up
Coffee has a stimulating richness recognized for centuries as a natural curative. Published studies have documented the benefits of the topical application of coffee and its major constituent, caffeine. Barista Bath and Body products are formulated with organic coffee, coffee oils, coffee extract and essential oils to maximize the revitalizing benefits of coffee.
Coffee, along with caffeine – its major ingredient - has the following advantages. It:
- features a pH balance similar to the human body, meaning that it cleans better than ordinary soap
- acts as a gentle exfolient
- performs as an effective astringent
- promotes the appearance of smoother-looking skin
"Brewing up new additions to our award-winning b3 line will continue to be our focus because we believe in the proven benefits of coffee for bath, body and skincare products. In pre-launch testing of our b3 Men's Shave System, the response, even from men who never before used a four-step process, was overwhelmingly positive. Quotes of 'best shave ever' and 'I'll never go back to my old way of shaving' validate that natural products can be performance-driven," said Christine Willett, CEO of Barista Bath and Body.
About Barista Bath and Body
Barista Bath and Body was envisioned and launched by three successful businesswomen inspired by coffee and determined to bring performance-driven natural bath, body and shave products to the marketplace. The mission of Barista Bath and Body is "…to offer bath and body products that are natural, safe and effective and promote the body's inherent ability to heal and rejuvenate…"
Barista Bath and Body is headquartered in Portland, Ore., with offices in Orange County, California.
Nancy L. Scuderi
SOURCE Barista Bath and Body