Baristas Rolls out National K-Cup Advertising Campaign to Support Retail Grocery and Online Distribution of K-cups
SEATTLE, March 17, 2015 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCQB:BCCI) Baristas Coffee Company announced that in support of the national retail grocery and online distribution plan developed for the new Baristas White Coffee and Espresso Roast K-cups Baristas has placed the first in a series of National magazine advertisements. The new line of Baristas K-Cups which will be available to purchase through on-line retailers including Amazon, and in an expanding number of retail locations throughout the country will be supported by a multi-tiered advertising program designed to create brand awareness and drive sales to support the grocery outlets and retail locations that will be distributing the Baristas K-Cup line. The first ads will begin to appear in April and initiate with a half page ad in Country Weekly magazine. The half page ad will run nationally in Country Weekly magazine and signals the start of a multi-tiered advertising program to support the grocery outlets and retail locations that will be distributing the Baristas K-Cup line.
Country weekly is a core consumer based magazine for our initial target audience. It has a weekly audience of over half a million readers who match the K-Cup retail distribution consumers. Country Weekly has been America's premier country entertainment magazine for over 17 years. It is the authority on the lives, lifestyles, families, homes, favorite foods, latest fashions, and of course - the latest music of country's biggest stars. It provides an all-access pass to everything country.
To view the retail packaging and the ad layout visit http://baristas.tv/k-cup
Barry Henthorn CEO stated: "The response to our K-Cup line particularly our White Coffee prompted us to initiate placing our ads in order to support national distribution of our K-Cups. This advertising is specific to our K-Cup products and is in addition to the advertising we have initiated supporting our franchise efforts such as the current and upcoming Inc. Magazine. Baristas is also supporting our local markets with advertising and local marketing efforts driving traffic to our locations. Country Weekly is the premiere country magazine that has established itself as an authority of all things country. Baristas is looking forward to our first national advertisement supporting our K-Cups to be in such an established publication."
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has also now begun opening locations in shopping malls.
Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of "Baristas Grounded in Seattle" a reality TV show that premiered Oct. 11 2014 on WEtv (and can be viewed for a short time at http://youtu.be/NnTP58vbc1k) that takes an unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in seven greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv
SOURCE Baristas Coffee Company, Inc.
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