SEATTLE, Dec. 15, 2011 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCPK: BCCI) announces the signing of a contract with M&M Productions for the development of a reality television series based on the Baristas business and the drama-filled lives of Baristas' young, attractive, female employees.
Baristas Coffee Company, Inc. has finalized a development contract with Emmy award winning producer Mark Mayer of M&M Productions, for the development and production of a reality television series based on the Baristas business model and several of Baristas' most interesting and dynamic employees. The series has been in development for some time and preliminary shooting for casting and character development has commenced. The show profiles the fierce competition between Baristas (attractive girls who wear provocative costumes while preparing specialty coffee beverages and other concoctions) for top shifts as well as the opportunities and challenges faced by the management while expanding the business. There is no lack of drama in documenting the daily lives of top Baristas, as the stakes are high and each Barista will stop at nothing to ensure that they have the best shift, and earn top dollars in the very lucrative position as a "Baristas" barista.
M&M Productions is one of the most prolific producers of poker entertainment programming in the United States. In 2010 and 2011, M&M produced over 100 original hours on Fox Broadcast, including The Million Dollar Challenge, the most watched poker show in television history. M&M Productions was founded by Mark Mayer, a 20-year veteran of sports and unscripted entertainment. An Emmy award winning producer at ESPN and Fox, Mayer has produced shows featuring Keith Olbermann, Dick Vitale, Jesse Ventura, Jay Mohr, Dennis Miller and many more.
"I am very impressed by the entire Baristas experience and believe that the public will find it entertaining, endearing, and sometimes shocking. We are very much looking forward to finalizing the characters to begin filming," stated Mark Mayer, Executive Producer M&M.
Barry Henthorn Baristas CEO stated, "We have been developing this series for some time now and are thrilled to have it come to fruition and to be working with M&M to carry out our vision. In terms of exposure for BCCI, the benefits are incalculable and we expect that the Baristas brand will gain instant recognition, if not overnight, then very soon after." He continued, "Our decision to do the show was driven by the consumer's fascination with our model and to reach our highly targeted demographic in today's number one advertising medium, Reality TV."
The Company expects that vast merchandising opportunities will become available for the Baristas brand nationwide through the show. The target market is the extremely lucrative, under 30, multi-gendered television audience; Baristas' exact demographic throughout the United States and very possibly, internationally. International branding success stories in the reality TV realm include, The Kardashian Brand, Real Housewives and Jersey Shore to name a few.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in six greater Seattle area locations as well as in Texas. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv
SOURCE Baristas Coffee Company, Inc.