Baristas to Open First Franchise in Texas

SEATTLE, April 6, 2011 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCPK: BCCI) announces that it has begun to franchise its business model and that its first franchise agreement has been signed for territories in Texas.

Baristas has executed a development franchise agreement with Baristas Texas, an affiliate of Jag Capital, that includes the Texas territories of Houston, Austin, San Antonio, San Marcos, and New Braunfels areas.  The agreement is to open 10 locations over the next three years and has an option for 20 additional locations within the territory over the next eight years. The first Texas location has been secured and is expected to open later this month.

Veteran restaurant executive Thomas E. Metzger, FMP, Baristas COO, stated, "I have worked with Jag Capital in a number of prior businesses over the past 15 years, and I have complete confidence in their ability to provide not only the capital required for the expansion but the management acumen to deploy a solid foothold in the San Antonio and other regions in Texas."

Mr. Metzger is focusing on expanding the Baristas business model and brand throughout North America and implementing proven operational systems to ensure an efficient, streamlined and compliant process. He has served as Chief Executive Officer / President / Chief Operating Officer for numerous restaurants, notably Wolfgang Puck, Sizzler Steakhouses, Boston Market and Kenny Rogers Roasters.  His experience also includes the development of many national food service brands such as Cinnabon and Wendy's International.

"Expanding the Baristas Brand and developing the San Antonio market via this franchise development agreement has become the primary focus of Jag Capital.  We are very pleased to be working with Mr. Metzger to introduce the Baristas business model. We expect to open our first location serving espresso, smoothies, and other specialty drinks sometime in April, 2011," stated Bill Gallagher, President of Jag Capital, Inc.

"Baristas has adopted the franchise model as an integral part of its expansion plans as a result of the experience and connections in the industry of its COO, Thomas E. Metzger, FMP.  This strategy will allow Baristas to expand the brand more rapidly and contribute to the bottom line of our business,"  stated Barry Henthorn, CEO.

Jag Capital, Inc., headquartered in San Antonio, Texas, is a consulting boutique that offers customized solutions to its clients and partners. The company was formed with the purpose of advising both public and private companies focusing on capital formation, strategic alliances, mergers and acquisitions, turnarounds, board formation, and other operational issues. It has extensive experience in the restaurant and food service industries.

About Baristas Coffee Company (BCCI):  Headquartered in the Seattle, Washington area, Baristas Coffee Company (www.baristas.tv) was formed to create a national brand of drive-thru espresso stands.  It is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising.  Baristas employs and promotes attractive female baristas trained to interact with the customer to maximize sales as well as prepare the finest beverages available.  All baristas wear constantly changing and appealing costumes, allowing for customers to enjoy the anticipation of a fun, creative, new, and intriguing experience every day.

SOURCE Baristas Coffee Company, Inc.