barkTHINS® Launches "Snacking. Elevated.™" Campaign With A Cross-Country Mobile Tour, Rescuing Boring Break Rooms Nationwide

NEW YORK, May 17, 2016 /PRNewswire/ -- Boring break rooms and tasteless snacks are about to become a thing of the past. barkTHINS® Snacking Chocolate, innovator of the snacking chocolate category, today announces the launch of a cross-country "Snacking. Elevated." mobile tour and sweepstakes. On a mission to improve lackluster break rooms throughout the country, the mobile tour will be making stops in 11 cities, with one grand prize winner in each city receiving a breakroom transformation, including a 3-month supply of barkTHINS and other better-for-you snacks, a mini fridge stocked with cold-pressed organic juice, breakroom essentials such as serve-ware, artwork, and productivity items, and a $250 gift card for future elevated snack and beverage purchases.

The mobile tour will launch in conjunction with the brand's "Snacking. Elevated." campaign, which encourages consumers to elevate their daily routine.  By bringing curated, stylish experiences to consumers across the country as part of the mobile tour, consumers will learn how they can make better snacking choices throughout the day, every day.

"With the launch of our Snacking. Elevated. campaign, we hope to show consumers that they don't need to settle for boring, low-quality snack options, especially at the office when they reach for them most," said Michael Parisi, SVP of marketing for barkTHINS. "By combining delicious dark chocolate with real, simple high-quality ingredients, barkTHINS is a completely original take on snacking. We're excited to take barkTHINS on the road this summer to surprise and delight hard working office professionals."

Kicking off June 2016 in Boston, barkTHINS' "Snacking. Elevated." Mobile Tour will visit 11 cities throughout the U.S., partnering with local businesses and retailers to bring the elevated snacking experience to life. One grand prize winner from each city will receive an office breakroom makeover, with additional prize winners throughout the tour receiving special barkTHINS deliveries, swag and other exciting prizes.

To enter the sweepstakes, visit barkTHINS' dedicated website barkthins.com/SnackingElevated Requirements include a photo submission and brief explanation on why your office breakroom needs the makeover the most.

For a complete list of the tour's stops, dates, and to learn more about barkTHINS Snacking Chocolate, please visit www.barkthins.com/snackingelevated

About barkTHINS
barkTHINS®, creators of the snacking chocolate category, is committed to innovating and responsibly sourcing the highest quality ingredients for its original take on traditional chocolate bark. barkTHINS® are non-GMO Project verified, use Fair Trade Ingredient certified dark chocolate, are Kosher certified, contain real simple ingredients like nuts, seeds, and whole fruit and are made without artificial colors or flavors. Since launching in 2013, barkTHINS® has continued to innovate with new seasonal flavor combinations and package sizes, with options ranging from 2 oz., 4.7 oz. and 10oz. To learn more, visit www.barkthins.com.

For more information, please visit:

www.barkTHINS.com / facebook.com/barkTHINS 
twitter.com/barkTHINS / instagram.com/barkTHINS

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SOURCE barkTHINS

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