Barons Media Launches Paul Mitchell Roku Channel

LOS ANGELES, April 25, 2017 /PRNewswire/ -- In 1980, with just $700, John Paul DeJoria and Paul Mitchell launched their company.  Today, Paul Mitchell is synonymous with quality and beauty world-wide.  Their products have transformed the industry and helped shape what it is today.

With such powerful entrepreneurial spirit driving the Paul Mitchell brand, Paul Mitchell has become a cultural icon.  The company often used Print and Outdoor Media to reach consumers but has adapted over the years to branch into Social Media and Digital Advertising.  With the digital shift in the industry, Paul Mitchell has moved towards the forefront of cutting edge technology.  They have now partnered with Barons Media to release a Paul Mitchell app on Roku, an OTT device.

Luke Jacobellis, President & CEO of Paul Mitchell sees this as a big step forward for the company.  He said, "With most of the younger generation consuming media digitally, this seemed like a natural step forward.  Barons Media has been a big help in taking this step."

The new Roku App consists of content on Paul Mitchell brands as well as "How To" videos to provide users with beauty tips direct from John Paul himself.  This is sure to be hit with Paul Mitchell's younger audience.

James Larkin, CEO of Barons Media says, "We're really excited to launch the Paul Mitchell app.  It will really help younger demographics engage with the brand."  

Barons Media will be representing 100% of Paul Mitchell's Roku inventory.  Please contact [email protected] if interested in more information.

SOURCE Barons Media