OAKLAND, Calif., Feb. 17, 2015 /PRNewswire/ -- BARTRENDr, a social networking app dedicated to equipping bar-goers with all the resources necessary for a fun night on the town, announced today that the company has closed a $1.3 million seed round, led by the prestigious Menlo Park-based investor group, Band of Angels.
With more than 100,000 new users over the past three months, this round of funding will allow the company to rapidly expand in the U.S. market, where it is already popular in San Francisco and New York. The platform provides a private social network where people can connect with their friends and other bar patrons, chat and share photos of their night, all in real-time and away from the eyes of their disapproving employers or family members. BARTRENDr also enables bar owners and beverage brands to actively and directly interact with patrons while they're out consuming, while also providing the beverage industry unique consumer behavior analytics.
"After seeing the market's reaction to our launch, coupled with immediate user traction, this funding will help get BARTRENDr into the hands of millions more consumers and deepen our partnerships with bars and other big players in the beverage industry," said BARTRENDr Co-Founder and CEO, Devon Bergman. "Band of Angels has proven an invaluable partner to so many promising startups and we're thrilled to have them behind us as we grow BARTRENDr into the number one social nightlife app both here and abroad."
Behavioral data captured through the platform will include most popular locations for given population segments, beverages, age and gender of users, behavioral factors, as well as correlation between lifestyle, events and consumption patterns. All of this unbiased, unaided content provides real-time insights for bar and club owners, along with beer, wine, and liquor brands.
"There is so much potential for BARTRENDr to be at the forefront of a new era in focused social networking – one that brings people together in the real world," said Robert Kyle, Band of Angels member and leader of the investment syndicate for BARTRENDr.
BARTRENDr is the private social network for people that go out, connecting you to the people and the atmosphere you want tonight. Easily find and connect with your friends, share what you're drinking and tell everyone how awesome your night is. Even see what's happening in the bars around you before stepping inside! Save your mouth for drinking and use your thumbs to talk about your night out on BARTRENDr.
About Band of Angels
The Band of Angels is Silicon Valley's oldest seed funding organization. It is a formal group of 150 former and current high tech executives who are interested in investing their time and money into new, cutting edge, startup companies. They've seeded over 277 companies in our history with 55 profitable M&A exits and 10 Nasdaq IPOs. Band members have founded companies such as Symantec, Logitech, and National Semiconductor and been senior executives at the likes of Sun Microsystems, Hewlett Packard, and Intuit.