Base, the Free CRM and Sales Application, Sees Explosive Growth

CHICAGO, Nov. 15, 2011 /PRNewswire/ -- In the past, when small business managers wanted to start managing their sales and customer relationships, they had to rely on CRM applications that were a product of the 90's. Those were usually outdated, expensive and very hard to use. There's no wonder that historic rates of CRM adoption were so low.

When Future Simple built Base, their highly acclaimed Simple CRM and Sales Tracking application (http://www.futuresimple.com/base/), one of their main goals was to bring a fresh approach to the user experience of traditional business software.

"If you look at any CRM out there, it is immediately apparent that there was no thought put into the ease of use and user experience. At Future Simple, our focus is on making people and businesses productive. Your CRM system should save you time, not waste it," says Uzi Shmilovici, Future Simple's CEO.

Base allows small businesses to create, manage and visualize their sales pipeline through a revolutionary drag and drop interface that maps the entire sales process. This visual approach, combined with fantastic reports and smart automation features, helps small businesses focus on growth and stay on top of their sales and customer relationships.

As a result, Base strikes a chord with many small business owners and managers and is recently seeing an explosive growth of its customer base, with 300% growth month over month. All this is achieved mainly by word of mouth as small businesses are sharing with their peers the news about this new free simple CRM.

The company's CEO reveals that the company is receiving hundreds of gushing love letters from new customers who previously used other systems. One letter received recently read: "Thank you for building Base! I find it easy and intuitive -- I am not wasting time (SFDC, Netsuite, etc) filling in endless fields that have no value. Instead, I can finally just focus on actually winning deals."

Base is another case of a product that brings much needed innovation into a market that has seen little of it over the last couple of years, and as a result grows exponentially.

About Future Simple

Founded in 2009, Future Simple builds simple software for small businesses. Its software helps businesses with less than 100 employees manage their sales and customer relationships. With thousands of customers, Future Simple is changing the way small business solutions help companies take care of business. The company is funded and has been growing at a staggering pace over the last year. For more information, visit http://www.futuresimple.com.

Contact:
Uzi Shmilovici
Founder and CEO
Future Simple
773-870-5030
[email protected]

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SOURCE Future Simple