Basic American Foods Appoints Bryan Reese President & CEO
WALNUT CREEK, Calif., Oct. 28, 2015 /PRNewswire/ -- Basic American Foods today announced that Bryan Reese will join the company on November 9, 2015 as its new president and chief executive officer. Bryan is currently senior vice president of sales, marketing and research & development of Foster Farms, a family-owned business based in Livingston, CA.
"I am extremely pleased that Bryan is joining our company. He has the skills, experience, and vision to lead our company into a new era of growth, while building on the successes of our past," said George H. Hume Chairman of Basic American Foods.
A graduate of West Point and the Haas School of Business at U.C. Berkeley, Bryan served for four years in the US Army Corps of Engineers and was twice deployed to Somalia. After his military service, Bryan joined E. & J. Gallo where he held marketing positions of increasing responsibility. As chief marketing and innovation officer at Bolthouse Farms, Bryan was the architect of the marketing strategy that built the company's successful juice and salad dressing businesses. At Foster Farms, he was a key contributor to the company's recent successes. These included the significant growth of strategic product lines and the establishment of the Foster Farms Bowl which is played in Levi's® Stadium every year.
"Bryan is an extraordinary leader with a track record of generating profitable growth in the food industry," said Hume. "He has extensive knowledge of the consumer packaged goods, foodservice, and ingredient segments where our company competes. Bryan's integrity and personality are a perfect fit with the values of Basic American Foods."
About Basic American Foods
Family owned and operated since 1933, Basic American Foods is a global leader in providing value-added, branded shelf stable potato and bean products to foodservice and retail. Its principal brands delivering preparation convenience with scratch-like taste include Brilliant Beginnings®, Potato Pearls®, Golden Grill®, Classic Casserole®, Santiago®, Idaho Spuds™ and Hungry Jack® (a licensed trademark of the JM Smucker Company). www.baf.com
SOURCE Basic American Foods
Share this article