BasicBites™ Becomes Official Oral Care Product of the New York Islanders
Breakthrough Soft Chews Help Maintain Healthy Teeth and Support a Balanced Oral pH
ROSLYN HEIGHTS, N.Y., Oct. 24, 2014 /PRNewswire/ -- Ortek Therapeutics, Inc. announced today that BasicBites™ are the official oral care product of the New York Islanders professional hockey club. BasicBites are breakthrough chocolate flavored sugar-free soft chews that help maintain healthy teeth and support a balanced oral pH.
Today's professional hockey players are keenly aware of the need to maintain and protect their healthy teeth. BasicBites are a delicious oral care product that can help these elite athletes and individuals across all age groups. BasicBites can be enjoyed by adults and children over six years of age. Recommended by dental professionals, BasicBites are essential for the millions of individuals with diets high in sugars and those who have dry mouth.
BasicBites are designed to mimic saliva's profound and natural benefits. This new oral care product nourishes healthy bacteria on tooth surfaces, which helps keep teeth in a healthy pH zone. BasicBites also bathe the teeth with calcium, which supports healthy tooth structure. Based on more than 40 years of research, this revolutionary technology was developed in the Department of Oral Biology and Pathology at Stony Brook University School of Dental Medicine.
"Teaming up with the New York Islanders is a natural fit for BasicBites," said Mitchell Goldberg, President of Ortek. "We are based in Nassau County and the cutting-edge technology in BasicBites was developed here on Long Island at Stony Brook University School of Dental Medicine. Our corporate sponsorship with the Islanders is a phenomenal opportunity to showcase this game-changing technology to our local community."
BasicBites will have a highly visible marketing presence at all Islander home games played at the Nassau Veterans Memorial Coliseum. BasicBites has a strategically placed dasher board ad, interior and exterior signage, and several in game BasicBites Smile Cam promotions.
BasicBites, 20 calories per piece, is available exclusively from Ortek at its website, www.basicbites.com and can also be seen on our Facebook page, www.facebook.com/BasicBitesByOrtek.
Ortek Therapeutics, Inc. is a global leader in developing breakthrough oral care innovations that will improve the quality of life for people everywhere.
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SOURCE Ortek Therapeutics, Inc.
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