Baskin-Robbins Kicks Off Spooky Season with a Scary Good October Lineup

BOSTON, Sept. 27, 2021 /PRNewswire/ -- Baskin-Robbins has brewed up some frighteningly flavorful offerings for guests to sink their sweet fangs into this October – bringing the iconic flavors of trick-or-treating to ice cream scoops everywhere with the terrifyingly tasty Flavor of the Month, Trick OREO^® Treat. This returning guest-favorite flavor swirls limited edition, orange creme OREO^® cookies into a creamy vanilla-flavored ice cream, with BUTTERFINGER^® and BABY RUTH^® candy pieces throughout. A scoop so good it's almost supernatural, Trick OREO^® Treat is sure to unearth that Halloween spirit.

Our iconic unicorn cake is getting all ghouled up as a Zombie Unicorn Cake for the spookiest season of the year. Fresh from the depths of Baskin-Robbins' frozen cauldron, this chilling cake comes back to life with a crushed OREO^® coated sugar cone horn, gooey dripping "blood" and an OREO^® "dirt" speckled base. The ideal size for a small coven or ghostly gathering, customize the Zombie Unicorn Cake with any Baskin-Robbins flavor including Trick OREO^® Treat for a wickedly good slice of fright-and-delight.

"Our guests continue to embrace how Baskin-Robbins innovates with unique offerings that stand out and satisfy those sweet treat cravings," said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. "This Halloween, we're excited to elevate our traditional Unicorn Cake with a spooky Zombie twist and to bring back a flavor that has resonated with so many Halloween ice cream lovers in recent years."

No matter how you're celebrating, Baskin-Robbins is serving up some scream-worthy deals all month long. If your plan is to kick back on the couch to watch Halloween movies, enjoy a $0 Delivery Fee on your first Baskin-Robbins order of $15 or more with Uber Eats, Postmates and DoorDash from 10/8-10/14.* If a Halloween party is on the calendar, get $5 off any Halloween cake of $35 or more on your order through the Baskin-Robbins app.**

Lovers of classic fall flavors are also in for a treat with the return of Pumpkin Cheesecake early this October. Get into the fall spirit with this seasonal combination of pumpkin and cheesecake-flavored ice creams swirled with a delicious cinnamon cream cheese ribbon. Ginger snap cookie pieces add the perfect blend of molasses and ginger for a full flavor experience. Get all the scary-sweet details on this month's offerings by visiting www.BaskinRobbins.com or follow along on Instagram (www.instagram.com/BaskinRobbins), TikTok (www.tiktok.com/@baskinrobbins), Twitter (www.twitter.com/BaskinRobbins) and Facebook (www.facebook.com/BaskinRobbins).

* Expires 10/14/21. Terms apply. While supplies last. Taxes and other fees still apply. Order minimum of $15 before taxes and fees. Limited to 1 order per customer. Cannot be combined. Participating locations only. See apps for availability.

**Offer valid at participating U.S. Baskin-Robbins locations on cake purchase of $35+. Expires 10/31/21 or 5 minutes after clicking "Redeem In-Store". Limit one coupon, per device, per visit.

OREO® and the OREO® Wafer Design are trademarks of Mondelēz International group, used under license. BUTTERFINGER® is a trademark of Ferrero Group. BABY RUTH® is a trademark of Ferrero Group.

About Baskin-Robbins
Named a top snack and beverage franchise in the United States by Nation's Restaurant News in 2020, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to guests at more than 7,700 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,400 ice cream flavors and a wide variety of delicious treats. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit www.BaskinRobbins.com and http://www.InspireBrands.com.

MEDIA CONTACT:
Kelly Deininger
Baskin-Robbins
781-737-5200
[email protected]

SOURCE Baskin-Robbins

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