Bathhouse Expands to New Jersey with Major New Location at The Park in Berkeley Heights

BERKELEY HEIGHTS, N.J., Nov. 2, 2026 /PRNewswire/ -- Bathhouse, the New York City-based social wellness brand, today announced its expansion into New Jersey. Slated to open on November 5, 2026, the brand's newest location will be anchored at The Park, a 185-acre mixed-use lifestyle campus in Berkeley Heights. The new facility marks a major expansion for the brand as it brings its signature contrast therapy and sauna experience to New Jersey.

Spanning 20,000 square feet across four distinct levels, Bathhouse Berkeley Heights is designed with both indoor and outdoor amenities. The custom-built facility blends elevated design with functional hydrotherapy, featuring four indoor pools—salt, hot, cold, and neutral—alongside two tailored saunas and a steam room. Elevating the retreat experience, the multi-level footprint extends outdoors to a year-round "Nordic spa" style deck outfitted with a rooftop sauna and three additional outdoor pools (hot, cold, neutral).

"We created Bathhouse to make sauna culture an accessible part of everyday life," said Jason Goodman, Co-Founder of Bathhouse. "The Park's vibrant, walkable campus makes it a natural home for our next chapter. We're excited to open our doors and offer a space where locals, professionals, and travelers can get together to sweat and recharge."

Located within District Drive, The Park's 60-acre walkable downtown core, Bathhouse anchors a growing destination neighborhood. It joins a curated mix of retail, dining, and lifestyle destinations, including Boschetto, Grain & Cane, Starbucks, Four Spoons Ice Cream Company, Doner Shack, Cafe Exchange, Dogtopia, Greatness Wins, Prime IV Hydration & Wellness, Emberside Brewery, Rosa Azul, BASH, and BASH's MODO Hi-Fi Listening Bar.

"Our vision for The Park has always been to create a destination that offers something for everyone, including elevated wellness experiences that complement the broader lifestyle taking shape across campus," said Shane Connell, Executive Vice President of The Connell Company. "Bathhouse is a perfect fit alongside the diverse mix of dining, hospitality, fitness and entertainment concepts coming to The Park. Their unique approach to wellness brings an entirely new dimension to the community we are building, and we are excited to introduce this experience to our residents, tenants and visitors."

Since opening its first location in Williamsburg in 2019, Bathhouse has become a defining presence in the wellness landscape. The Berkeley Heights opening represents the brand's continued growth and its dedication to creating purpose-built environments rooted in the communities they serve.

Bathhouse Berkeley Heights at The Park is now accepting reservations and is open daily from Monday through Sunday from 8am to 11:30pm. For reservations and more information, please visit https://www.bathhouse.com/.

Press images can be accessed HERE. Photo credit: Adrian Gaut

About Bathhouse
Bathhouse is a New York City–based hospitality destination known for mainstreaming sauna culture in America by reinventing the modern bathhouse. With locations in Williamsburg, Flatiron, Atlantic Avenue, Philadelphia, and now New Jersey, Bathhouse creates purpose-built environments designed for the hardcore sauna-goer and lifestyle enthusiast.

About The Park
The Park, formerly known as Connell Corporate Park, is undergoing a $500 million repositioning to bring urban energy and community to the suburbs. The Park is situated on a walkable, 185-acre campus with a 176-room Embassy Suites Hotel, 112,000 square foot Lifetime Fitness center and over 1.5 million square feet of work resort offices, flexible workspaces and collaborative lounges all anchored by a hospitality, culinary, and wellness culture. At the heart of The Park is District Drive, a main street style downtown, which will include 328 apartments and 160,000 square feet of restaurants and entertainment retail, bringing the whole campus together into one vibrant destination. To learn more about The Park, please visit: https://theparkatnj.com/ 

About The Connell Company
Founded in 1926, The Connell Company has grown into one of the largest diversified, privately held corporations in the United States. Throughout its history, the company has remained family-owned, with five generations of the Connell family involved in its leadership. Over 100 years in business, Connell has evolved from a commodities-based organization to a real estate, hospitality, and finance-based firm. To learn more about The Connell Company, please visit: https://connellco.com/ 

Media Contact
The Door | [email protected]
Amanda Ferraro | [email protected] 

SOURCE Bathhouse