MAPLE GROVE, Minn., Nov. 16, 2012 /PRNewswire/ -- Rough, dry skin may seem like a constant battle for some, especially as cold weather creeps in. When it comes to defeating dryness, leading New York Cosmetic Dermatologist, Dr. Doris Day, recommends following three cardinal rules: cleanse, exfoliate and moisturize. Using a mild cleanser helps rid skin of daily dirt buildup without stripping it of its essential oils. Once skin is clean and dry, applying a moisturizer with 12% lactic acid, like AmLactin® Moisturizing Body Lotion, aids in skin's natural renewal process, exfoliating dead skin cells while simultaneously locking in moisture to the new cells underneath.
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"Following these three simple rules makes skin care a cinch," said Dr. Doris Day. "Each step plays a vital role in helping to maintain your skin's natural balance, which becomes especially important when changes in the weather occur. To maintain soft, silky skin, I recommend a twice daily application of a moisturizer that contains lactic acid, like AmLactin® Moisturizing Body Lotion. The powerful alpha-hydroxy formula works double duty to both exfoliate and hydrate rough, dry skin, further streamlining your skin care routine."
About AmLactin® Alpha-Hydroxy Skin Care
AmLactin® moisturizers contain alpha-hydroxy acids (AHAs), which are effective at exfoliating and hydrating the skin. AmLactin® formulas also contain emollients and humectants that help retain the skin's natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin® Alpha-Hydroxy Skin Care line includes AmLactin® Moisturizing Body Lotion, AmLactin® Ultra Hydrating Body Cream for severe dry skin (formerly AmLactin XL®) and AmLactin® Foot Cream.
AmLactin® Ultra Hydrating Body Cream is specially formulated for severe, persistently dry skin areas that need extra attention. It contains the advanced, patented ULTRAPLEX® formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin® Ultra provides serious relief.
Sunburn Alert: This product contains an alpha-hydroxy acid (AHA) that may increase your skin's sensitivity to sunburn. Be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterward.
All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, the www.drugstore.com™ website and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit www.amlactin.com. For tips on managing dry skin associated with Keratosis Pilaris and "The Fundamentals of Fit Skin," visit www.littleredbumps.com, featuring the expertise of leading New York Cosmetic Dermatologist, Dr. Doris Day, along with five-time Olympian and mom, Dara Torres.
Upsher-Smith Laboratories, Inc. is a privately held, U.S.-based company devoted to improving health and advancing wellness since 1919. Upsher-Smith demonstrates its commitment to meeting the healthcare needs of its customers through developing, producing and marketing consumer and prescription products. In addition to its strong heritage in generics, Upsher-Smith's branded businesses focus on women's health, dermatology and CNS therapeutic areas. For additional information, visit http://www.upsher-smith.com.
Data on File. Upsher-Smith Laboratories, Inc.
SOURCE Upsher-Smith Laboratories, Inc.