Bausch + Lomb Partners with National Sports and Entertainment Correspondent, Charissa Thompson, to Challenge Contact Wearers
BRIDGEWATER, N.J., Oct. 15, 2015 /PRNewswire-USNewswire/ -- Sports fans and TV binge-watchers of all kinds will be glued to their TVs, mobile devices and computers this fall as they watch major sporting events, such as the Major League baseball playoffs and the start of the National Football League season, long-awaited season premieres and star-studded events. Hours will be spent watching shows, analyzing game replays and following the latest news of their favorite teams and celebs. For contact lens-wearers, excessive hours in front of digital screens can cause lenses to become dry and uncomfortable.[1] In fact, the majority of Americans (87 percent) will spend anywhere from 5-10 hours per week watching football on TV during the season.[2]
Nearly half (43 percent) of contact lens wearers who binge-watch their favorite shows while wearing their lenses experience discomfort and 75 percent are forced to remove their lenses due to this discomfort,[3] according to a study commissioned by Bausch + Lomb, makers of Biotrue® multi-purpose solution, and conducted by Harris Poll.
"While covering sports and entertainment is my job, I am also a huge Seahawks and reality TV fan. Between watching and reporting on my favorite teams and shows, I definitely experience the discomfort of dry contact lenses at the end of a long day," said Charissa Thompson, host of FOX Sports Live and co-host of EXTRA. "This is why I am super excited to team up with Bausch + Lomb to take the Biotrue Challenge. I can feel the difference and no longer worry about missing the most important play of the game, or a key scene in Veep, because my lenses feel dry."
Visit www.biotruechallenge.com to take the Biotrue Challenge and experience the difference. Try it, feel it and love it with a free sample of Biotrue® multi-purpose solution!
About The Survey
The survey was conducted online by Harris Poll on behalf of Bausch + Lomb, makers of Biotrue® multi-purpose solution, from July 31-August 4 and August 1-5, 2014 among 4,072 adults ages 18 and older, of which 639 wore contact lenses. The survey was designed to determine television binge-watching habits, contact lens habits and gauge levels of discomfort of those who both wear contacts and binge-watch their favorite television shows. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please see contact information below.
Biotrue® Multi-Purpose Solution
Biotrue® multi-purpose solution is for soft contact lenses, including silicone hydrogel lenses. It is part of Bausch + Lomb's portfolio of lens care products that also includes PeroxiClear® hydrogen peroxide cleaning and disinfecting solution, renu® fresh™ and renu® sensitive™ solutions and Boston® gas permeable contact lens multi-purpose solutions. Biotrue® multi-purpose solution was developed following intensive research which analyzed how the eye naturally works to clean, hydrate and keep itself healthy. As a result of this research, Biotrue® solution was formulated to work like the eyes with three bio-inspired attributes that are almost as remarkable as the eye itself.
About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people's eyesight. Our core businesses include ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. We develop, manufacture and market one of the most comprehensive product portfolios in our industry, which are available in more than 100 countries.
About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
®/™ are trademarks of Bausch & Lomb Incorporated or its affiliates.
All other product/brand names are trademarks of their respective owners.
© 2015 Bausch & Lomb Incorporated.
News Media Contacts
Kristy Marks
Public Relations Product Manager, Bausch + Lomb
(585) 338-8095 or [email protected]
Don Murphy
Zeno Group, on behalf of Bausch + Lomb
(212) 299-8970 or [email protected]
[1] Kadence International . Exploring Contact Lens Drop-offn/a2013; 2(4.19 MB)
[2] Braverman, Samantha. "America's Sport-A Majority of Americans Watch NFL Football." Harris Interactive; the Harris Poll, October 14, 2011.
[3] The survey was conducted online by Harris Poll on behalf of Bausch + Lomb, makers of Biotrue® Multi-Purpose Solution, from July 31-August 4 and August 1-5, 2014 among 4,072 adults ages 18 and older, of which 639 wear contact lenses. The survey was designed to determine television binge-watching habits, contact lens habits and gauge levels of discomfort of those who both wear contacts and binge-watch their favorite television shows. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
Photo - http://photos.prnewswire.com/prnh/20151015/277277
Photo - http://photos.prnewswire.com/prnh/20151015/277276
SOURCE Bausch + Lomb
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