Bausch + Lomb Wins Global Award for Revolutionary Bottle Design
ReNu MultiPlus(R) Multi-Purpose Solution Named "Best Eye Care Product of the Year - Asia" by 2010 A.S. Watson's Global Awards
HONG KONG, March 18 /PRNewswire-Asia/ -- Bausch + Lomb ReNu MultiPlus(R) multi-purpose solution has been named "Best Eye Care Product of the Year - Asia" for its revolutionary bottle design at this year's A.S. Watson Global Suppliers Awards. Held in Hong Kong on 4 March 2010, the awards recognize international brands for outstanding performance in bringing innovation, differentiation and excitement to the consumer experience.
(Photo: http://www.prnasia.com/sa/2010/03/18/20100318914438.html )
"Eye care is a category that has become increasingly commoditised where customers ... (are) not seeing a clear difference between brands," the award citation stated. "Bausch + Lomb wins this award for taking a new approach in developing a transparent contemporary bottle design that has changed the way A.S. Watson and its customers 'see' eye care."
The transparent bottle design of ReNu MultiPlus(R) multi-purpose solution is the first of its kind in the eye care industry to combine enhanced consumer convenience with a fresher and cleaner design. Consumers feel more comfortable as they can clearly see what they are using for their eyes. The clear bottle allows users to examine purity of the solution from outside and see how much is left with a "run out" indicator. The bottle uses PET, a recyclable plastic material that provides consumers with an environmental friendly choice.
"The award recognizes our continued efforts in providing consumers with the best eye care experience," said David Kirby, VP Sales Development Asia Pacific, "We will continue to work with our trade and eye care professional partners to provide the best segment-based insight-driven innovations to consumers. We look forward to making more announcements in the coming months regarding our lens care products."
ReNu MultiPlus(R) multi-purpose solution is specially formulated to deliver a fresh lens feeling everyday, providing exceptional disinfection, effective cleaning and removal of irritating protein deposits, and sustained wettability for soft contact lenses.
Visit http://www.bausch.com to learn more about our products.
About A.S. Watson Global Suppliers Awards
The A.S. Watson Global Suppliers Awards recognize international companies for outstanding performance in various categories of brands and products. It was launched for the first time in 2010. A.S. Watson is the world's largest health and beauty retailer.
About ReNu MultiPlus(R) Multi-Purpose Solution
ReNu MultiPlus(R) Mult-Purpose Solution provides exceptional disinfection, effective cleaning, and sustained wettability for soft contact lenses. It helps keep wearers' soft contact lenses comfortable and their eyes healthy. It is indicated for use in the daily cleaning, removing protein deposits, rinsing, chemical (not heat) disinfection and storage of soft (hydrophilic) contact lenses.
About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at http://www.bausch.com .
Media Contact:
Linda Yan, Edelman
[email protected]
Tel: +852-2837-4723
Winifred Chan, Bausch + Lomb
[email protected]
Tel: +852-2213-3878
SOURCE Bausch + Lomb
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