Bayard Advertising Appointed by Transport America for Recruitment Advertising and Employment Branding

NEW YORK, March 24 /PRNewswire/ -- Bayard Advertising Agency, Inc., an integrated branding and communications agency serving B2B and B2C clients in a broad array of industries, announces its selection as Recruitment Agency Of Record by Transportation Corporation of America, Inc. (Transport America).

Bayard plans to differentiate Transport America as an employer of choice by helping to attract the most highly qualified candidates in the industry through the application and development of new creative campaigns and a new employer brand designed to illicit a high number of responses.

"As strategic partners we are looking forward to creating a valuable working relationship with Bayard and plan on taking advantage of their impressive creative resources. We know the work they create will have an impact on the future of our company with the degree of employees we hope to attract," says Brett Terchila, Operations Director of Fleets & Planning for Transport America.

"We are pleased to add Transport America to our roster of transportation clients," notes Louis Naviasky, Bayard's Chief Operating Officer. "We are prepared to define and refine their recruitment marketing messages to deliver the most cost effective ROI possible. We value our relationship with such an industry leader."

About Transport America

Transport America began operations in 1984. The company provides a wide range of truckload carriage and logistics services in various lengths of haul in the United States, parts of Canada and Mexico. Transport America serves as an integral part of the distribution system of many of its major customers. The principal categories of freight hauled by the company are department-store merchandise, home and office furniture, grocery, industrial, consumer, paper products, and expedited services.

About Bayard Advertising

Bayard Advertising is an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries. Bayard's online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com or contact Louis Naviasky, Chief Operating Officer, at 212.228.9400 x 300 or by email at [email protected].

SOURCE Bayard Advertising Agency, Inc.