SAN JOSE, Calif., Aug. 24, 2011 /PRNewswire/ -- Baynote, a leading provider of eCommerce personalization solutions, has appointed software industry veteran Anurag Wadehra, formerly of Adchemy and Siperian, as chief marketing officer. In this role, Wadehra will lead the company's marketing and communications strategy while playing an integral role in aligning Baynote's product roadmap with the critical challenges all eCommerce organizations face to maximize multi-channel conversions. Today's news follows on the heels of Baynote's announcement about its vision for retailers to achieve a multiplier effect on their existing online commerce investments through intent-driven personalization.
Wadehra joins Baynote with more than 20 years of experience in marketing and product management at enterprise software companies and major global brands. His appointment follows other recent additions to Baynote's executive leadership team including Doug Merritt, CEO; John Kelly, COO and head of global sales; and Mark Tsimelzon, chief development officer.
Wadehra most recently served as senior vice president of marketing and product management for digital marketing services company Adchemy, where he positioned its intent-based advertising technology platform for explosive growth. Before that, he led marketing and product management at Siperian, a data integration company, now part of Informatica. He was also founder and CEO of Chingari, a software company for consumer feedback management. Wadehra has held product management positions at supply chain software firm i2 Technologies, and served for many years as a brand manager at Procter & Gamble and Kraft Foods.
"I am delighted to have the opportunity to work alongside Doug Merritt and such a talented executive team, and am confident Baynote has the assets needed to deliver on its vision of driving exponential revenue gains for online retailers," said Anurag Wadehra, chief marketing officer, Baynote. "With such depth of leadership, innovative IP and an impressive foundation of world class customers and partners, Baynote is well positioned to lead the way in helping eCommerce organizations realize the full business potential to be had from personalization."
"Anurag brings a unique perspective and expertise that will be critical in driving strategic marketing initiatives and growth for Baynote," said Doug Merritt, Baynote CEO. "I have no doubt in his ability to lead innovative new programs for Baynote, as well as foster our ecosystem of customers and partners to build on our strong marketplace momentum."
Anurag Wadehra's headshot is available online here: http://bit.ly/o8R3kt.
Baynote is an eCommerce software company whose Personalization Platform gives retailers a multiplier effect on conversion and average order value rates using existing eCommerce investments. Only Baynote helps ecommerce executives understand and act on real-time buyer intent, giving them the essential intelligence to engage consumers at every touchpoint with the right experience at the right time and to respond faster to their ever-changing interests. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote's personalization solutions are trusted by over 300 of the world's most demanding brands including AT&T, Altrec.com, Anthropologie, Bluefly, BT, Campbell's Dell, Expedia, Intuit, JCrew, Jockey and Urban Outfitters.