BayPoint Benefits Featured in 'Employee Benefit Adviser' Magazine

ARLINGTON, Va., May 11 /PRNewswire/ -- Brian Hassan and Justin Roberts share a strong belief in running a values-based business with a core focus in sustainability and the environment.  They were recently featured on the cover of 'Employee Benefits Adviser' magazine regarding their business philosophies.

In a competitive industry like benefit sales and consulting, the answer to that question can determine how successful you are. For BayPoint Benefits, a San Francisco-based benefits consulting firm, having a unique answer to this "key differentiator" question — and pursuing it tenaciously — have proved to be the key to success.

BayPoint's key differentiator: being a "green" and sustainable business.

For BayPoint's founders, Brian Hassan and Justin Roberts, the focus from the outset in 2006 was only partially about the environment. "Our goal was to be not an insurance agent, but a benefit adviser," recalls Hassan. "And so we really needed to determine how we'd be able to have operational efficiency."

After doing some research, Roberts and Hassan found that there have been significant business cases made as to why going green not only improves operational efficiency and effectiveness, but also creates an ability to service clients at a higher level. "You're able to onboard and service more clients per person if you are a green business," Hassan asserts.

Today, after four years in business, BayPoint remains an aggressively growing startup — although the view has changed substantially. "When we started up, it was just me and Justin in an 80-square-foot office in Walnut Creek," recalls Hassan. "Four years later, we're fortunate to be on the Embarcadero with a view of San Francisco Bay."

About Employee Benefits Adviser Magazine

Employee Benefits Adviser magazine provides up to the minute news and information for HR and Benefits decision-makers as well as brokers, advisers and consultants. Through its magazines, websites, newsletter, web seminars and face-to-face events, it is one of the leading information resources for the ever changing HR & Benefits marketplace.

About BayPoint Benefits

BayPoint Benefits provides innovative benefit and human resource solutions customized for each of their clients.  They specialize in structuring, implementing, and administering turnkey benefit and HR programs for companies in the US and abroad and are headquartered in San Francisco, California.

Facebook: http://facebook.com/baypointbenefits

Twitter: http://twitter.com/baypointbenefit

Blog:  http://baypointbenefits.wordpress.com

For further information, please visit the BayPoint Benefits website at www.baypointbenefits.com.  This site offers valuable HR resources, education and event seminars, and news pertinent to human resources professionals.

SOURCE BayPoint Benefits