BAZI® Announced as the Official Energy Shot of the American Basketball Association

DENVER, Sept. 13 /PRNewswire/ -- BAZI International, Inc. (OTC Bulletin Board: XELR), has announced today a partnership with the American Basketball Association (ABA) as its "Official Energy Shot" for the 2010-2011 season. Under the agreement, the ABA and BAZI will collaborate on a cohesive multi-platform marketing campaign consisting of the exclusive right and license to use each party in their advertising, marketing, promotion and endorsement initiatives.

As the largest professional sports league in the world with over 60 teams, the ABA will help leverage BAZI and team up to promote healthy energy by offering BAZI products to ABA players and fans of the league at ABA venues and online (www.abalive.com). In addition, BAZI will utilize ABA relationships to promote and distribute BAZI at events promoted by ABA Entertainment and Concert Series. "Fusing music with sports," ABA Entertainment is headed by Grammy Award winning artist, and Global Music Group Founder and CEO Roland Turner.

"Not only are we thrilled to team up with the ABA to promote BAZI to players and fans throughout the league, but we also believe this partnership will open the door to other professional sports leagues looking to safeguard the health of their athletes and fans," said Kevin C. Sherman, BAZI President and CEO. "BAZI is the right product at the right time and we look forward to our partnership with the ABA to help educate consumers."

BAZI was launched last month as the most complete healthy energy shot available on the market.  With its proven formula, BAZI is poised to dominate the emerging healthy energy shot category as the only alternative energy shot packed with eight superfruits, providing a natural, sustainable boost in energy and exceptional nutritional benefits.

"We are very pleased and proud to have BAZI as the Official Energy Shot of the ABA," stated Joe Newman, ABA CEO.  "We've provided most of our teams with the product and the response was overwhelmingly favorable.  We hope to have BAZI available at all of our venues this season for our fans to enjoy as well."

BAZI's launch is backed by aggressive marketing, retail and digital programs.  BAZI has already established a significant fan base, and is trusted by a diverse list of professional athletes from a variety of disciplines ranging from football players and mixed martial arts, to action sports elite. Look for BAZI healthy energy shots domestically at retail stores nationwide or online at www.drinkbazi.com.  BAZI shots are available for $2.99 and in packs of 6 and 12, $17.99 and $28.99, respectively.

ABOUT BAZI®

BAZI International, Inc. is a provider of nutritional foods and beverages designed to help enhance physical health and overall performance. Its primary product is BAZI®, a healthy, concentrated, energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, great tasting 2 ounce shot. BAZI's commitment to quality, science and research has earned the company a loyal following of world-class athletes and an elite list of endorsers, including Olympic athletes.  For more information about BAZI®, please visit www.drinkbazi.com.

Forward-Looking Statement:

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995.  Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if", "should" and "will" and similar expressions as they relate to BAZI International, Inc. are intended to identify such forward-looking statements.  BAZI International, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations should not be construed in any manner as a guarantee that such results will in fact occur.  These projections are subject to change and could differ materially from final reported results.  For a discussion of such risks and uncertainties, see "Risk Factors" in BAZI's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

SOURCE BAZI International, Inc.