NEW YORK, July 20, 2016 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., is bringing more fun and entertainment to candy fans with the announcement of its latest partnership with Twentieth Century Fox, Blue Sky Studios and the upcoming summer movie event Ice Age: Collision Course, hitting theaters July 22nd. This is the newest installment in the blockbuster animated feature series, which is the second highest-grossing animated film franchise of all time, with over $2.8B worldwide. Bazooka Candy Brands will bring the partnership to life with an Ice Age: Collision Course-themed television commercial, retail display merchandising and online advertising campaign that will drive to a fun, online Ice Age-theme game, Candy Collision, at Candymania.com that launched on July 1st.
Bazooka Candy Brands and Twentieth Century Fox last partnered around the film Ice Age: Continental Drift, which achieved a worldwide box office gross of over $877M. In the sequel, Ice Age: Collision Course, the star studded cast of John Leguizamo as Sid, Ray Romano as Manny, Denis Leary as Diego, Jennifer Lopez as Shira, Queen Latifah as Ellie and Chris Wedge as Scrat reprise their roles; and they are joined by new characters such as Jesse Tyler Ferguson as Shangri Llama, Max Greenfield as Roger, Adam DeVine as Julian, Stephanie Beatriz as Gertie and Michael Strahan as Teddy.
"Twentieth Century Fox is excited to once again be partnering with Bazooka Candy Brands for our iconic Ice Age movies," said Zachary Eller, SVP, Marketing Partnerships, Twentieth Century Fox. "We think the promotional concept and the incredible retail activation makes this a very fun way to bring Ice Age to life with families this summer!"
The partnership will feature limited edition Ice Age: Collision Course -themed packaging across some of Bazooka Candy Brands' top-selling candies – Ring Pop®, Baby Bottle Pop®, Jumbo Push Pop®, Juicy Drop® Pop and Ring Pop Gummies. Ice Age: Collision Course branded merchandisers featuring Manny, Sid, Scrat and the rest of the herd are available at retailers nationwide.
"We are thrilled about the launch of Ice Age: Collision Course and to partner with Twentieth Century Fox once again," said Nicole Rivera, Marketing Director, North America Confections. "They have always been a great partner to work with. The fun and family-friendly nature of the characters in the franchise is a natural fit for Bazooka Candy Brands."
Supported by a robust integrated marketing campaign, the Candy Collision game, inspired by the film, is available exclusively for play on CandyMania.com. The multi-level game is set against the backdrop of various scenes from the film and lets users select one of four Ice Age hero characters: Manny, Sid, Buck or Shangri Llama. Players will be able to choose from their five favorite Bazooka Candy Brands' products to help save the earth. A bonus level, featuring the acorn-obsessed Scrat, will be unlocked once the game receives 1 million plays; Scrat with the help of Bazooka Candy must capture the acorn while dodging meteors.
About Ice Age: Collision Course Scrat's epic pursuit of the elusive acorn catapults him into the universe where he accidentally sets off a series of cosmic events that transform and threaten the Ice Age World. To save themselves, Sid, Manny, Diego, and the rest of the herd must leave their home and embark on a quest full of comedy and adventure, traveling to exotic new lands and encountering a host of colorful new characters.
About Twentieth Century Fox One of the world's largest producers and distributors of motion pictures, Twentieth Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.