B:B or B:C - What Are the Appropriate Channels for Your Startup?

ANN ARBOR, Mich., April 19, 2011 /PRNewswire-USNewswire/ -- Which business model makes the most sense for your business? Each has distinct advantages and attributes that will affect planning in the early stages -- yet putting off the decision on which route is best will cost both time and money. Learn from our April panelists how to evaluate your particular business to identify where the greatest potential lies.

The April 21st event will be giving you expert advice on startups and startup channels.  Panelists include Joe Ferrario from Bandals, Marisa Smith from The Whole Brain Group, and Richard Beedon from uRefer.  Joe has an eclectic experience in sales and marketing which spans particle beam welders to woman's shoes.  He will be discussing some of the similarities and differences between commercial and consumer channels.  Marisa specializes in helping clients navigate social media and when it is appropriate and not appropriate for a startup.  Richard's current startup, uRefer, is the result of lifelong passion for leveraging existing customer relationships into an effective sales channel.  Come and learn from these experts to bring success to your startup.  

The agenda always features the NEFs Open Forum, where attendees may introduce their business idea and reach out to find resources to grow their business. The meeting will be held at the Holiday Inn North Campus, 3600 Plymouth Road at US-23, Ann Arbor.  Registration and networking begin at 5:00 p.m.  The program starts at 5:45 p.m.  Free to NEF members, $20 for non-members, $5 for students. This month's event is sponsored by NEF stakeholder member Butzel Long.  As always, we will have great hors d'oeuvres, networking, and our Open Forum, during which attendees may introduce themselves and their company resource needs. Please plan to join us on April 21 for this fun and informative program.

ABOUT NEF: NEF serves Michigan entrepreneurs by linking them with management expertise, venture partners, business services, capital, and other critical resources.  NEF also provides free coaching teams who assist entrepreneurs with investor presentations and business planning in preparation for fundraising meetings.  For more information, visit www.NewEnterpriseForum.org.

SOURCE New Enterprise Forum

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