BBC highlights Glipho: New social publishing platform for bloggers

Millions of new blog posts go live daily, but only a fraction are ever read. A recent BBC Click television report highlights the solution in Glipho - a free social publishing community that provides sharing tools and ready-made audiences to guarantee writers' voices are heard.

May 02, 2013, 10:00 ET from Glipho

BOSTON, May 2, 2013 /PRNewswire/ -- BBC Click reporter Kate Russell explained how today's prolific bloggers face readership challenges unresolved by leading publishing platforms [see 1.10]. "Tumblr ... hosts 90 million blogs that generate more than 89 million new posts every day, but no matter how brilliant those posts are, many tens of thousands will never be read. That's something Glipho wants to fix with a publishing platform entwined with a social environment to take the strain out of promoting your posts."

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Glipho's active and growing community connects bloggers with like-minded writers and readers so no post is left unread. As "Gliphers" create or import written and multimedia posts, they can easily add tags to extend their visibility. (The platform explains how to use its innovative technology to instantly create "gliphs" in its latest infographic.) Glipho also provides intuitive comment and connect features that let creators engage their fan bases.

The key to the platform's success is that each user creates a profile – not a blog. Gliphers can focus on the content they create for their profiles, and Glipho serves as a communal blog that does the work of optimizing posts for audience generation.

"Social publishing is the future of blogging," said Glipho founder Roger Planes. "Only 5 percent of the 200 million blogs in the world get engagement, but writers who join forces can have more impact. Glipho unites content creators and fosters a writing community that delivers those writers an audience."

Features like category tags, Trending Writers and Follow buttons help writers build exposure among Gliphers from more than 75 countries. What's more, gliphs perform better than the average post in search engines and other social networks thanks to the platform's search-friendly categorization and options for users to connect their Glipho profiles to their other social accounts.

At present, the average gliph receives more than 150 views. Planes said the platform's "writer-focused" approach will continue to be the driving force behind new features that reward great content with readers. 

"I've been very impressed by how engaged the site creators are with feedback," BBC's Russell said. "This is a fledgling social space to watch."

About Glipho

Founded by bloggers for bloggers, Glipho is the free social publishing platform that brings the power of social networking to traditional writing. With daily visitors from more than 75 countries, Glipho gives writers access to like-minded audiences and real-time engagement opportunities to build their readership. The platform makes it easy to create and share good-looking, search optimized posts – no design or SEO skills needed. You bring the creativity, we'll deliver the community. 

Media Contact
Roger Planes
+ 44 (0)20 7345 5112