BBC Launches kathy ireland Life and Style

LOS ANGELES, June 18, 2014 /PRNewswire/ -- BBC Asia Group, LLC, whose apparel brands include JouJou Jeans and Dollhouse, will launch kathy ireland Life and Style later this year, it was announced by Robert Soffer, owner of BBC Asia Group, LLC.  Robert J. Acampora, Executive Vice President for JouJou is now serving as brand manager for kathy ireland Life and Style.

Soffer, an apparel industry leader for over forty years, states "We are pleased to be collaborating with the kathy ireland Worldwide team on the release of the vibrant new Kathy Ireland clothing line with denims to be released this year and outerwear next year."  Adds Acampora, "We are looking forward to providing customers with a beautiful, quality line, which honors Kathy and the wonderful brand she has developed.  We are all extremely excited about the fashion concepts development already under review for the upcoming denim product line."  

"This return to sportswear is a powerful moment in our fashion journey," says Kathy Ireland from the kiWW exhibit at Licensing Expo 2014 in Las Vegas. "Working with BBC is exciting and innovative.  Once upon a time, we competed with these great leaders and today, we are a single team.  Mr. Soffer, Mr. Acampora and their executives and designers are all extraordinary.  This relationship came together at Licensing Expo."

Listed as the 31st most powerful brand globally by License Global Magazine, with annual merchandise sales of $2 billion, according to Forbes Magazine, the success of kathy ireland Worldwide® is the result of teamwork and dedication. According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.

Contact:
Guttman Associates
Rona Menashe
[email protected]

SOURCE BBC Asia Group, LLC.