BBC Worldwide and HITN Join Forces to Benefit Preschool-aged Hispanic Children in the United States

The agreement between the two companies will create the first CBeebies programming block in the US Hispanic market

Nov 12, 2015, 09:00 ET from BBC Worldwide Latin America

MIAMI, Nov. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ -- BBC Worldwide Latin America/US Hispanic and the Hispanic Information and Telecommunications  Network (HITN) announced a content agreement today that will unite some of the BBC's most acclaimed children's content with the reach and mission of HITN, a widely distributed network that broadcasts educational content for US Hispanic audiences. The goal of the partnership is to help Hispanic preschoolers, one of the most vulnerable segments of the US population, practice Spanish and give them access to basic math and science concepts that will prepare them for starting school.

The agreement will create the first CBeebies programming block on a US television platform on HITN, featuring programming designed to stimulate learning among young children.  The new block will include such popular CBeebies titles as Dinopaws, Mi Mascota y Yo, Dime Dime, Nina y las Neuronas, Katie Morag, Sarah y Pato - the winner of the 2014 BAFTA award for best preschool animation - and Los Numtums, a program that helps young viewers learn their numbers.  The new CBeebies programming block will air Monday through Friday on HITN beginning in late 2015.

"This new agreement allows us to expand the presence of the CBeebies brand beyond our own screens and continue offering U.S. Hispanic audiences preschool content that encourages early learning and development in fun and innovative ways," said Anna Gordon, Executive VP and Managing Director of BBC Worldwide for Latin America and the US Hispanic market.

"We are proud to partner with BBC Worldwide to bring our youngest viewers some of the best  preschool content on the market, helping new generations of Hispanic children develop basic skills that stimulate their potential and contribute to improving their future quality of life in the United States," added Eric Turpin, HITN's General Manager.

Available on Pay TV platforms in the US and internationally, CBeebies offers preschool programming designed to stimulate learning through play in a secure and safe environment.  Trusted by parents and teachers alike, it is the only Pay TV network whose educational capacity, programming and high-quality content are recommended and endorsed by the Mexican Pediatric Association.


SOURCE BBC Worldwide Latin America