BBH And Scooter Braun's SB Projects Launch The Creative Studio Joint Venture
THE CREATIVE STUDIO - A next-generation content studio that brings ideas to life with best-in-class execution.
Jun 19, 2014, 02:47 ET
LOS ANGELES, June 19, 2014 /PRNewswire/ -- Global creative agency BBH and entertainment powerhouse and media company SB Projects today announce the launch of The Creative Studio ("TCS") during the Cannes Lions Festival of Creativity.
TCS is a joint venture between the two renowned creative businesses. Together they form a next generation production company, designed to deliver the highest quality creative content with the production values, speed and economies of scale synonymous with SB Projects' revolutionary approach to building entertainment and talent brands.
Both SB Projects and BBH have unrivalled records in their fields including:
- The #1 and #2 most viewed videos of all-time on YouTube (PSY - Gangnam Style and Justin Bieber - Baby)
- Time Magazine's Ad of the Year "Google - Dear Sophie"
- The highest grossing concert documentary to of all-time with "Never Say Never"
- The highest rated pilot on CBS this year with one hour drama "Scorpion"; the first season is set to air this fall
- Invented long running brand campaigns including Johnnie Walker - Keep Walking & Unilever's - The Axe Effect which won the Effectiveness Grand Prix at Cannes in 2011.
- Just yesterday, BBH won a Cyber Gold Lion at Cannes for their work with PlayStation
BBH and SB Projects have worked together for three years, with BBH helping to create work to launch Justin Bieber's Number 1 selling fragrances Girlfriend and The Key. Both spotted a unique opportunity to create value for clients by bringing together the talent-building and social media firepower of Scooter Braun with the creative muscle of BBH. TCS leverages BBH's world-class creative, strategic and production capabilities and SB Projects' progressive talent, entertainment and media expertise allowing the two entities to control the entire creative process from idea inception to execution.
"I've built my career and company through recognizing talent and sharing that talent with the world. Having worked with BBH on numerous successful projects, I realized they are some of the most talented creatives and strategists I've ever met," said Scooter Braun, founder SB Projects. "We are excited to be partnering with BBH in a more meaningful way via the Creative Studio to create and tell stories together, be it for our clients, our partners, or original IP that we are passionate about. With this partnership we can be as creative as we want to be and hopefully affect culture. Not a bad reason to wake up and go to work in the morning."
Gwyn Jones, Chief Executive Officer of BBH said: "Scooter Braun and his team have turned the music business upside down in terms of sourcing talent, distributing content and creating value. The BBH team in LA have got to know them really well and love working with them. So we are delighted to be partnering with Scooter in this venture to bring a similarly fresh perspective to the business of content creation in film, broadcast and video. We already have some exciting output in the pipeline and look forward to sharing the benefits of The Creative Studio approach with our clients and other partners in the near future."
TCS will be based in Los Angeles and led by Scooter Braun and Pelle Sjoenell, Chief Creative Officer of BBH Los Angeles. The creative, experienced and strategic brand builders of BBH will be joined by a stable of "Preditors" - triple-threat young content creators who, produce, direct and edit all by themselves.
At launch, TCS will create BBH and SB Projects content for clients, including music videos, commercial work, B-roll and marketing/promo videos. The studio is also working directly with new brands to incubate launch strategy, design, creative and production. The end goal will be to build a robust studio that can make anything, ultimately focusing on creating long form content and original IP such as TV properties, feature films and beyond.
For more information: www.thecreativestudio.tv
BBH is one of the world's most renowned creative businesses. A full service creative agency for the digital age, providing strategic brand ideas, integrated communications and pure play digital solutions for some of the world's best-loved brands. The Agency's work for Audi "Vorsprung durch Technik", Johnnie Walker "Keep Walking" and Axe "The Axe Effect" are some of the most enduring campaigns ever as well as a body of work that included 28 years of Levi's and today, campaigns for Google, British Airways, Sony PlayStation and The Guardian. At the heart of the agency is a strongly held belief in "High Performance Creativity" that maximises the value of ideas for clients. This demands world-class, optimised creativity designed to solve real business problems. BBH delivers this with best-in-class tools and resources such as user experience, digital CRM, interaction design, social strategy, community management, web build, brand identity, high-end film and fast-turnaround web video. The business was founded in London in 1982 and employs 1000 people across eight offices: London, Singapore, New York, Sao Paulo, Shanghai, Mumbai, Los Angeles and Sweden and is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40] - one of the world's leading communications groups.
About SB Projects
SB Projects is a diversified entertainment and media company at the intersection of music, film, television, technology, brands, culture and social good. Founded by one of Time Magazine's 100 Most Influential People In the World, Scooter Braun, SB Projects boasts an elite roster of chart-toppers under its management, record label and publishing companies including Justin Bieber, Ariana Grande, Carly Rae Jepsen, Cody Simpson, Tori Kelly, Psy, Dan + Shay, Martin Garrix, Rixton and more. SB Projects also houses a film and television production division, making waves in the industry with its first documentary film, "Never Say Never," which remains the highest grossing music documentary in domestic box office history. SB Projects continues to expand its roster of television and film projects with upcoming titles, "The Giver" (August 2014), CBS "Scorpion" (2015) and "Jem and the Holograms" (2016). The company also impacts and intersects new verticals under its tech incubator, Silent Labs, which holds investments in Uber, Spotify, Songza, Fahlo, and Pinterest amongst others. SB Projects remains committed to their founding philosophy of giving back and incorporates a philanthropic tie-in to every initiative.
SOURCE SB Projects; BBH
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