BBHA Insurance Services Partners with Integrity to Expand Legacy of Community Impact

Integrity's innovative technology, supportive resources and transformative solutions will empower BBHA agents to continue to meet client needs for generations to come

DALLAS, June 24, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with BBHA Insurance Services ("BBHA"), an independent marketing organization based in Fallbrook, California, and led by Cecelia Brown. Financial details of the partnership were not disclosed.

"Cecelia understands that developing personal relationships makes all the difference in this business," shared Bryan W. Adams, Co-Founder and CEO of Integrity. "Her well-earned reputation for putting others first makes BBHA exactly the kind of agency Integrity is proud to partner with. We are honored to help BBHA build on its solid foundation of family values, ethical leadership and integrity with our best-in-class platform. By accessing Integrity's innovative technology, compliant training, turn-key marketing resources and strong carrier relationships, BBHA's agents will be empowered to continue the agency's legacy of service for generations to come. Together, we're helping millions of Americans build for the good days ahead."

BBHA has become renowned for exceptional client care with experienced leaders who combine their deep compassion with vast product knowledge. Going far beyond offering health and life insurance, the agency serves as a trusted resource for Medicare information — providing valuable guidance to seniors navigating the marketplace. Its highly capable and close-knit team prioritizes product training and ongoing education so they can work closely with clients to tailor plans that suit an individual's needs and preferences, resulting in impressive retention of both agents and clients. The agency also remains active in the community by working with nonprofits offering services and transportation for seniors, including the Foundation for Senior Care.

"Our work is based on building lasting connections — within our own team as well as with clients, healthcare providers and our community," said Cecelia Brown, President of BBHA Insurance Services. "I've always been selective about working with the best in order to provide the strongest level of service to my clients. Integrity aligns with our values of putting clients first and treating those we work with and serve like family. As an Integrity partner, our business can continue to grow consistently and intentionally, without sacrificing the personalized service that differentiates BBHA. The wide range of technology and resources Integrity provides are critical for our agents to remain at the forefront of the industry and will help us secure our legacy for decades to come."

"At BBHA, we see ourselves as patient advocates first. It's our privilege to ensure our clients receive the coverage, care and support they deserve," said Rachel Brown, Vice President of BBHA Insurance Services. "Integrity offers us access to industry-leading resources that open up exciting new possibilities for growth and opportunities to serve. We're thrilled to incorporate cutting-edge technology into our processes while maintaining our high standard of care and attention to clients. With Integrity, we can build for the future in a sustainable and meaningful way — our future looks brighter than ever!" 

Integrity is constantly innovating to develop world-class solutions that transform life, health and wealth protection. The Integrity technology platform helps agents maintain visibility through client application and enrollment processes. The result is streamlined policy management, resulting in strengthened relationships and stronger agent support. Relationships are further supported by the intuitive capabilities of Ask Integrity^®, an AI-driven, voice-activated digital assistant that offers in-the-moment prompts and coverage recommendations. Partners can further activate service and growth goals using Integrity's advanced data and analytics, best-in-class research capabilities and instrumental leadership guidance.

BBHA leadership will join Integrity's rapidly-growing network of partners in designing and delivering client-first solutions that create more efficient, beneficial and human experiences for all stakeholders. Led by innovators and icons from many of the country's leading insurance and financial services organizations, this influential collective collaborates to improve life, health and wealth protection for today's consumers. The commitment and insights of these partners help make it possible for all Americans to access more holistic protection and plan for the good days ahead.

For more information about BBHA's partnership with Integrity, view a video at www.integrity.com/BBHA.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About BBHA Insurance Services
BBHA Insurance Services is headquartered in Fallbrook, California, and has been a trusted resource for Medicare guidance and enrollment since 2012. The agency is known for its deep roots in the community, personalized approach to service and strong relationships with local healthcare providers. BBHA team members pride themselves on being patient advocates first and agents second. They back up that commitment by sponsoring senior-focused events, supporting local nonprofits and maintaining a client retention rate of over 90% year over year. BBHA leverages top-tier products and ongoing agent training and education to better serve its clients and help them make confident, informed decisions about their healthcare.

SOURCE Integrity Marketing Group, LLC