GLOSTRUP, Denmark, Oct. 8 /PRNewswire/ -- With effect from today, BBS Denmark's international business will be conducted under a new name: Cryptera. The new brand name will strengthen the company's position, providing a strong platform for continued growth and business development on the international market for secure electronic payment solutions.
Cryptera will build on the previous 25 years' experience of delivering technologically advanced solutions under the brand names Sagem Denmark and BBS Denmark.
New name fits the strategy
"Our new company and brand name is a perfect fit with the strategy to strengthen our leading position in the large global market for secure PIN based payment solutions. We have identified that the Cryptera name will contribute to synergies across all our product activities and will highlight our expertise in the fields of encryption, certification and integrated payment solutions," Kaj Christiansen, CEO of Cryptera A/S, says.
"The new brand will enable us to benefit even further from our already strong market reputation for high quality products and services," CEO Kaj Christiansen, adds.
A consequence of the Nets merger
The decision to introduce the brand name Cryptera for the international activities is a logical consequence of the recent and successful merger between BBS, PBS and Teller under the common brand Nets. The independent and legal company Cryptera A/S will be a subsidiary of the Nets Group.
Cryptera will focus its operation in the international markets; the primary business will continue to be on delivering encrypting PIN pads to banking, ATMs and self service payment.
Strong market position
"We already hold a strong position in the international market for banking, ATMs and self service payment solutions; and we will continue to provide high quality services to our customers in the global market," CEO Kaj Christiansen comments.
"Looking to the future, as one of the world's leading suppliers of encrypting PIN pads, the strategy of operating under the independent Cryptera brand will enable us to grow the business as we continue to deliver competitive, innovative and unique payment solutions and services to our international customers," CEO Kaj Christiansen concludes.
Kaj Christiansen, Managing Director, CEO, Cryptera A/S: +45 43 43 43 95
About Cryptera A/S
Cryptera is a world-leading provider of secure payment solutions, and supplies some of the largest global manufacturers of ATMs and petrol pumps.
The main products are encrypting PIN pads for ATMs and unattended payment terminals for self service payment solutions.
Cryptera employs approximately 100 people. The company has its own hardware and software development departments as well as production, sales and servicing of its proprietary products and solutions.
The R&D department is staffed by highly educated engineers and computer scientists with expertise in the fields of encryption, certification and integrated payment solutions.
With more than 1 million payment solutions in use today worldwide, Cryptera has proven international experience within the global payment industry.
Headquartered in Copenhagen, Cryptera is a subsidiary of Nets.
Read more on www.cryptera.com
Nets is the result of a merger between Norwegian BBS and Teller and Danish PBS – the three leading Nordic companies in the field of payment cards, payment solutions and the exchange of payment information.
Today the Group is one of the largest Northern European organisations in the market for payment cards, payment solutions and the exchange of payment information. The business objective is to become the leading provider within these prime market sectors.
Nets: Facts and figures
Turnover: DKK 5 bn
Number of employees: 2,200
At present, the Nets Group has customers in 24 countries
For more information on Nets please visit: www.nets.eu