BBVA Compass Revamps Preferred Client Program

- Program includes enhanced features and new benefits

- Priority service and advance notice of product specials part of enhancement

Apr 04, 2012, 14:56 ET from BBVA Compass

BIRMINGHAM, Ala., April 4, 2012 /PRNewswire/ -- BBVA Compass today announced the re-launch of the Preferred Client program, its signature offering for the mass affluent market. The enhanced product features priority service at both levels, with preferred pricing and product specials for customers who achieve Preferred Client Plus status.

"The Preferred Client program motivates our clients to purchase or combine their business and consumer relationships to achieve the elevated status and its rewards," said Kenyon Warren, director of the affluent market segment. "It's our way of saying 'thank-you' to these valuable clients for consolidating their banking relationships with us."

Rewards of the Preferred Client program include access to an elite customer service unit of virtual concierges so customers have access to the same group of agents each time they call. The unit also features extended hours Monday through Saturday as well as Sunday service, and a shorter verification process for quicker service.

Customers achieving Preferred Client Plus status also receive a complimentary MoneyGuidePro risk assessment with an investment professional, rebates of non-sufficient funds and wire-transfer fees when requested, and exclusive product pricing specials.

Warren said, "This is a best-in-class product. The elite customer service unit with extended hours and rebates on nearly all bank fees are unparalleled among competitor programs."

BBVA Compass offers a complete lineup of products and services for customers in every stage of life. For more information on BBVA Compass products and services, please visit For more on the Preferred Client program, visit your local branch or call 1 - 800 - COMPASS.

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About BBVA Group
BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading Euro zone banks in terms of ROE and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes.

About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates more than 710 branches including 371 in Texas, 93 in Alabama, 78 in Arizona, 65 in California, 45 in Florida, 37 in Colorado and 21 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the nation's leading Small Business Administration (SBA) lenders, earning 'Lender of the Year' honors in 2009 and 2010. Additional information concerning BBVA Compass can be found on our website

Editor's Note:
BBVA Compass is a trade name of Compass Bank. Compass Bank, member FDIC.