HOUSTON, Sept. 17, 2020 /PRNewswire/ -- Building on its current "Your Bank for…" marketing campaign, BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.
The two videos were produced for social media promotion and were designed to show how closely connected small businesses are to their local communities. By helping small businesses through their pandemic recovery efforts, the bank is also helping communities move forward with positive expectations through the recovery.
"With dramatic animation, we're able to highlight more emotions and actions for a more robust viewing experience," said BBVA USA Chief Marketing Officer Enrique Cornish Stanton. "The message comes across in a bright, clear way. We felt these videos would resonate with small business owners, give them hope, and show them that BBVA is on their side. Small businesses are the lifeblood of the areas in which they operate, and their survival is essential to their communities' own well-being. We wanted to portray that message in a unique way, and I think we achieved that."
Both videos begin with a mask-wearing business owner attempting, and failing, to open his business' security door alone just before dawn. A passerby assists the owner in lifting the heavy door as a beam of light shines through the opening. Other small businesses open their doors, brightening and revitalizing the surrounding city area. Both videos conclude with the following line: "BBVA is your bank for moving forward again."
The videos come on the heels of the bank's "Your Bank for…" ad campaign launched in August that highlighted BBVA's efforts to help people and businesses take the first steps in their recovery from the ongoing pandemic and reach financial milestones in the future. The campaign is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource.
Advertisements launched on TV, radio, digital and social media platforms on August 10 in multiple media markets, with some markets featuring the ads solely on digital and social channels. The campaign includes two advertisements, both 15 seconds in length, both featuring life events for businesses and consumers, and a voiceover that promotes BBVA as "your bank for life's opportunities." One advertisement targets a small business audience, and one is for a consumer-focused audience.
For more financial information about BBVA in the U.S., visit bbvausa.investorroom.com.
BBVA (NYSE: BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, and has leading franchises in South America and the Sunbelt Region of the United States. It is also the leading shareholder in Turkey's Garanti BBVA. BBVA's purpose is to bring the age of opportunities to customers by providing the best solutions and helping them make the best financial decisions through an easy and convenient experience. The institution's responsible banking model aspires to achieve a more inclusive and sustainable society. BBVA rests on three solid values: customer comes first, we think big and we are one team. Its responsible banking model aspires to achieve a more inclusive and sustainable society.
In the U.S., BBVA is a Sunbelt-based financial institution that operates 641 branches, including 330 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 14th nationally in terms of dollar volume of SBA loans originated in fiscal year 2019.
SOURCE BBVA USA