TROY, Mich., April 28, 2011 /PRNewswire/ -- The Hocking Media Group, a media buying and planning agency, and bd's Mongolian Grill, a leading restaurant chain with 35 locations in 13 states, today announced Hocking Media Group will handle media planning and buying for the restaurant chain.
Under this agreement, Hocking Media Group will create and execute integrated media plans that combine new and traditional media strategies to build awareness, drive traffic and increase business for the restaurants.
"Hocking Media is an excellent partner for us. They understand our business model and their media experience will help us reach potential new customers for our restaurants," said Denise Head, vice president, Marketing, bd's Mongolian Grill.
About Hocking Media Group
Hocking Media Group (hockingmedia.com), founded in 2008 by Kara Hocking, specializes in helping companies increase their marketing effectiveness by re-engineering the way they connect with customers in today's complex and highly fragmented media environment. In addition to bd's Mongolian Grill, Hocking Media Group clients include Belle Tire, Eastern Michigan University, Genisys Credit Union, Car Tunes Mobile Electronics, and others.
About bd's Mongolian Grill
bd's Mongolian Grill (gomongo.com), where guests "rule the experience," first opened in 1992 in Royal Oak, MI, and is a leader in the "Asian Grill" segment. bd's unique fun comes from its guests' ability to create their own "feast" from a variety of choice meats and seafood, fresh veggies and flavor-packed sauces, freshly cooked (Mongolian-style) on a large, flat grill. The chain has grown to 35 restaurants. Thirty-four locations are based domestically in 13 states, including 15 company-owned and 20 franchise restaurants. There is one franchise location in Ulaanbaatar, Mongolia.
SOURCE Hocking Media Group