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Be Good to Your Skin for Goodness Sake:

AmLactin® Ultra Hydrating Body Cream Brings Dry Skin Sufferers the Gift of Softness


News provided by

Upsher-Smith Laboratories, Inc.

Dec 12, 2012, 11:00 ET

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MAPLE GROVE, Minn., Dec. 12, 2012 /PRNewswire/ -- The presents are wrapped, cookies are baked, and the house is filled with holiday cheer, but dry skin may have you feeling less than joyful. Cold temperatures outside and dry, indoor air combine to make winter a prime time for dry skin. Specially formulated with humectants and emollients, AmLactin® Ultra Hydrating Body Cream helps skin attract water as well as retain its own natural moisture. The triple-action alpha-hydroxy therapy smooths, repairs and softens even the toughest dry skin, so you can check "soft skin" off of your holiday beauty wish list.

(Logo:  http://photos.prnewswire.com/prnh/20120920/CG76685LOGO)

 "The holiday season is one of my favorite times of the year," said five-time Olympian and mom, Dara Torres. "I moved to the East Coast earlier this year and love experiencing the changing seasons, but the skin challenges that accompany them—not so much. Throughout the year I keep my skin soft with AmLactin® Moisturizing Body Lotion, but the cold, dry winter air creates the need for more intense hydration. The richer Ultra Hydrating Body Cream is perfect for keeping even my driest spots, like hands and feet, soft and hydrated."

About AmLactin® Alpha-Hydroxy Skin Care

AmLactin® moisturizers contain alpha-hydroxy acids (AHAs), which are effective at exfoliating and hydrating the skin. AmLactin® formulas also contain emollients and humectants that help retain the skin's natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin® Alpha-Hydroxy Skin Care line includes AmLactin® Moisturizing Body Lotion, AmLactin® Ultra Hydrating Body Cream for severe dry skin (formerly AmLactin XL® ) and AmLactin® Foot Cream.

AmLactin® Ultra Hydrating Body Cream is specially formulated for severe, persistently dry skin areas that need extra attention. It contains the advanced, patented ULTRAPLEX® formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin® Ultra provides serious relief.

Sunburn Alert: This product contains an alpha-hydroxy acid (AHA) that may increase your skin's sensitivity to sunburn. Be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterward.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, the www.drugstore.com™ website and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit www.amlactin.com.   For tips on managing dry skin associated with Keratosis Pilaris and "The Fundamentals of Fit Skin" visit www.littleredbumps.com, featuring the expertise of leading New York Cosmetic Dermatologist, Dr. Doris Day, along with five-time Olympian and mom, Dara Torres.

Upsher-Smith

Upsher-Smith Laboratories, Inc. is a privately held, U.S.-based company devoted to improving health and advancing wellness since 1919.  Upsher-Smith demonstrates its commitment to meeting the healthcare needs of its customers through developing, producing and marketing consumer and prescription products.  In addition to its strong heritage in generics, Upsher-Smith's branded businesses focus on women's health, dermatology and CNS therapeutic areas.  For additional information, visit upsher-smith.com.

SOURCE Upsher-Smith Laboratories, Inc.

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