be* is Online - The Smartphone Game Against Discrimination and for the Respect of All Sexual Identities

Mar 07, 2016, 02:00 ET from JCVG

TURIN, Italy, March 7, 2016 /PRNewswire/ --

Eight characters, each with different sexual identities and a story to share. And an asterisk, the grammatical symbol of gender equality.

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be* is an awareness-raising online game ( which aims to engage its users to respect gender differences.

be* is based on a social storytelling model to stimulate exchange and conversation, most of all with younger generations.

be* is part of the EU-funded JCVG project (Jovens Contra a Violencia de Genero) that involves several public institutions in Italy, Spain, Romania, Brazil, Mozambique and Cape Verde.

The be* working principle is simple. Users listen to characters and share experiences and stories through five steps. Each step is made up of a question to answer.

Each answer then opens a video dedicated to the experience of the protagonist. At the conclusion of the game the user can share a picture of themselves on Facebook together with the claim, "be* who you are".

be* is a mobile-native platform but is playable on every device.

The three-year project JCVG aims at raising awareness and building a society respectful of gender differences, giving each one of us the possibility to express ourselves beyond stereotypes.

Three macro-themes have been explored in the course of the project: the spreading of models of positive manhood; violence against women; and the struggle against discrimination of LGBT people.

Gianmaria Vernetti,, +39-3355391449