SANTA MONICA, Calif., Dec. 9, 2015 /PRNewswire/ -- Beachbody®, the leading innovator in fitness and nutrition including the 21 Day Fix®, INSANITY® and P90X® programs, announced its commitment to provide housing and support services for an entire year to at least 100 homeless families including 250 children by donating a minimum of half million dollars to Upward Bound House through the sales of its newest fitness program, The Master's Hammer and Chisel.
For every The Master's Hammer & Chisel program sold in the month of December, Beachbody will donate $5 to Upward Bound House, its neighboring Santa Monica-based nonprofit organization to further eliminate homelessness among families.
The Master's Hammer & Chisel is a first-of-its-kind resistance-training system launched by Beachbody on December 1st which was developed by celebrity trainers Autumn Calabrese from 21 Day Fix and Sagi Kalev from Body Beast®. While many programs only focus on one or two phases of effective fitness training, The Master's Hammer & Chisel utilizes all three phases of muscle sculpting – Stabilization, Strength and Power – known as SSP Training, to rapidly build, chisel and refine a masterpiece physique in only 60 days. Autumn and Sagi also include a flexible and simple portion control nutrition plan to meet any users needs – lean out, sculpt and maintain, or build muscle.
"We are writing checks to Upward Bound House every single day," said Carl Daikeler, Chairman/CEO and co-founder of Beachbody. "Our work with Upward Bound House is designed to have an immediate and substantial impact on the lives of homeless families and their kids in Santa Monica in time to give them a fresh start for 2016. As a company, it's a real honor and privilege to be able to contribute to our community in this tangible way."
The initiative, which kicked off on December 1st, has already provided support for more than 40 families including more than 55 children.
"With at least 4,400 children who are homeless every night in Los Angeles, the need is greater than ever to provide services and support to secure permanent housing for homeless families with children. Beachbody has taken on this challenge with a full head of steam," said Christine Mirasy-Glasco, Executive Director for the Upward Bound House. "Through this campaign, they will provide for all the necessary services (temporary housing, employment services, case management, and permanent housing placement) to move 100 families, with approximately 250 children, into a safe permanent home."
For more information or to purchase The Master's Hammer & Chisel strength training program, visit Beachbody.com. For additional information on Upward Bound House and its services, visit UpwardBoundHouse.org.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California–based company is the creator of the nation's most popular fitness, nutrition and weight-loss solutions including P90X®, INSANITY®, FOCUS T25®, 21 Day Fix®, Body Beast®, PiYo® as well as the new Cize®, among many others. Beachbody On Demand is the company's exclusive streaming platform available online, through over-the-top (OTT) streaming devices including Roku TV™ models, Amazon Fire TV and Google Chromecast, and most recently through Apple TV via the Beachbody On Demand app. Beachbody programs combine challenging workouts with easy-to-follow diet guidelines, nutritional supplements, including its breakthrough clinically proven health and weight loss shake called Shakeology® (aka "Your Daily Dose of Dense Nutrition"®) plus an unparalleled customer service and peer-support system. Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of over 350,000 independent "Coach" distributors as well as a dynamic online support and fitness community. In addition, Beachbody LIVE offers a variety of group fitness formats at gyms across the country and in Canada and the UK based on the company's popular fitness programs. The Beachbody corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
About The Upward Bound House
Upward Bound House is a non-profit organization whose mission is to end homelessness among families with children by providing housing, supportive services and advocacy. UBH has established a long record of success in addressing family homelessness. Since its inception, UBH has helped more than 1,022 families – including over 1,900 children – transition from homelessness into permanent housing. Over 90% of these families were still in their homes more than a year after placement.