BeachMint to Launch Live 'Cyber Mint Monday' Social Commerce Experience on Facebook With R to Z Media, and Mary-kate Olsen and Ashley Olsen

Nov 23, 2011, 08:00 ET from BeachMint





SANTA MONICA, Calif., Nov. 23, 2011 /PRNewswire/ -- Next generation social commerce company, BeachMint, announced today it has partnered with Facebook, Randi Zuckerberg's R to Z Media and LiveStream, to broadcast a live video shopping experience on Cyber Monday. Each segment will air on Facebook, featuring BeachMint partners and designers, Mary-Kate Olsen and Ashley Olsen for StyleMint. This event, scheduled to stream at 10am PT and hosted by Hillary Kerr and Katherine Power of WhoWhatWear, is the first of its kind, leveraging the Facebook platform to create a next-generation, interactive home shopping experience. Shoppers will watch the live program broadcast from BeachMint's offices in Santa Monica, during which exclusive remote segments with Mary-Kate Olsen and Ashley Olsen, Kate Bosworth, and Rachel Bilson, will air on A video application will enable real-time shopping and exclusive Cyber Monday deals to stream concurrently.


BeachMint CEO Josh Berman said, "Working with Facebook, LiveStream, and R to Z allows Beachmint, to leverage some of today's most engaging technologies to bring commerce to Facebook and interact with our members in a way that's never been done before." 


StyleMint Designer, Mary-Kate Olsen, stated, "We launched StyleMint as an online brand to take advantage of the incredible trend in social commerce – this event is a perfect example of why we were excited to work with an innovative company like BeachMint."


Tapped by Anna Wintour to grace the cover of Vogue's 2011 Best Dressed Special Edition with Mary-Kate, StyleMint's Designer, Ashley Olsen, commented, "We are always looking for ways to evolve StyleMint creatively so with a groundbreaking event like this Cyber Monday event, we're transforming the online shopping experience with the power of Facebook, which is really exciting."


This 'CyberMint Monday' live event is not only reflective of BeachMint's mission to evolve the customer experience online, but also represents the perfect intersection between traditional media and social technology, the vision of Randi Zuckerberg's soon-to-launch company.


"The best shopping experiences are social ones," said Randi Zuckerberg, founder of R to Z Media. "Beachmint and its partners are transforming a time where people typically shop alone into a live online event where they'll be shopping alongside their favorite designers."

President Diego Berdakin adds, "BeachMint will continue to work closely with innovative companies like R to Z Media, Facebook and LiveStream to offer its members and social media fans new and exciting ways to engage and interact with our designer partners and shop our brands."

Kate Bosworth's brand, JewelMint ( and Rachel Bilson's ShoeMint ( - launching November 24th), will also stream their programs live on their Facebook pages ( and StyleMint's segment will be hosted by celebrity blogger, Jared Eng of JustJared and ShoeMint's segment featuring Rachel Bilson will be hosted by Allison McNamara of the widely followed PopSugar. Throughout the broadcast, surprise guests will be interviewed in studio to talk about the Mint brands and some of their favorite designs.

For more information, visit to take part in this special event.  Live stream set forMonday, November 28th from 1:00pm EST/10:00am PST3:00pm EST/12:00pm PST


About BeachMint


BeachMint is a venture backed e-commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand,, with Kate Bosworth in October, 2010, with Mary-Kate Olsen and Ashley Olsen in July, 2011, with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October, 2011, and is set to launch ShoeMint November 24, 2011.


About R to Z Media

R to Z Media is a new social venture being developed by Randi Zuckerberg, the former head of marketing at Facebook. Set to launch in 2012, the company plans to engage in intersecting the world of traditional media with social technology. To sign up for updates about its plans, visit

About StyleMint

StyleMint is an exclusive T shirt and apparel line designed by Mary-Kate Olsen and Ashley Olsen in partnership with BeachMint. StyleMint offers quality on-trend designs, perfect fit and effortless style. Members receive personalized selections from each collection matched to their Style Profile along with videos and style tips, showing customers the versatility of each design.

About JewelMint

JewelMint is an exclusive jewelry line designed by fashion icon, Kate Bosworth, and celebrity stylist, Cher Coulter, in partnership with BeachMint. JewelMint's monthly collections offer unique jewelry designs personalized to match each Member's style. Each member receives style tips, trend reports and videos to show how to wear and pair pieces.

About ShoeMint

ShoeMint is an exclusive shoe collection designed by style icon, Rachel Bilson, and celebrity stylist, Nicole Chavez, in partnership with America's iconic shoe maker, Steve Madden, and BeachMint. ShoeMint's monthly collections offer a range of classic to fashion forward styles matched to your personal style.

About LiveStream

Livestream is the leading provider for real time event coverage. Our tools make it simple for anyone to broadcast live to the web, and is the destination for the top live content from around the world.


SOURCE BeachMint