Beard Papa's Says 'Hola!' to New Central American Locations - Localizing Products

Jun 18, 2010, 17:00 ET from Muginoho International Inc.

LOS ANGELES, June 18 /PRNewswire/ -- Muginoho International Inc., the parent company and franchisor of Beard Papa's Sweets Cafe has teamed with Panamanian Company, CAP to develop the Beard Papa's Sweets Cafe franchise throughout Central America.

(Photo: http://photos.prnewswire.com/prnh/20100618/NY18869 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100618/NY18869 )

The expansion to Central America is a Master Franchise Agreement between Muginoho International Inc. and CAP, S.A. whose shareholders have extensive management experience in operations, marketing and development through their various manufacturing and agricultural businesses.

The first store opens this week in the newly constructed Plaza Madero located within the exclusive neighborhood of Santa Elena, in San Salvador, El Salvador.

Craig Takiguchi, CEO and President of Muginoho International said, "While cream puffs may be a new concept to some in the region, we have found that pastries and similar desserts have gone back generations.  Working closely with our partners, we have tailored a menu that we believe El Salvadorians and tourists alike will find both familiar and special For example, our Dulce de Leche products were created specifically with our El Salvadorian customers in mind.  

"It's important for us to never lose touch with our customers, localizing our products under consistent brand management."

Beard Papa's, purveyors of the "World's Best Cream Puffs," is an international desserts phenomenon from Osaka, Japan.  Beard Papa's cream puffs are made with fresh custard fillings with premium, all natural ingredients such as vanilla beans from Madagascar. Its unique "eater-tainment," operations model allow customers to view the entire manufacturing process in a way that appeals to all five senses.

Beard Papa's is franchised in over 20 different countries and regions worldwide and is one of several QSR and casual dining businesses that are franchised and licensed through the company.  Most recently, Beard Papa's announced new developments in the US, Russia, Canada and throughout Italy.

For more information, please contact info@muginohointl.com.

SOURCE Muginoho International Inc.