'Beat the Holiday Bulge' Weight Management Challenge

BURLINGTON, Vt., Nov. 2, 2010 /PRNewswire/ -- PureWellness, a leading provider of online wellness solutions and the prestigious Brigham and Women's Hospital have partnered to deliver the Second Annual 'Beat the Holiday Bulge' Weight Management Challenge.  

Studies have shown that the average person gains anywhere from 1-5 pounds during the holiday season.  The Centers for Disease Control estimates that 70% of all illnesses are due to lifestyle related causes such as obesity and inactivity.  The 'Beat the Holiday Bulge' Challenge provides the tools, education and motivation to help individuals maintain their weight over the holidays.  

Brigham and Women's Cardiovascular Wellness Service is excited to sponsor and actively participate in the 'Beat the Holiday Bulge' program this year. "We are always looking for new strategies and programs that can deliver improved health and individual wellness.  Our hope is that online programs such as PureWellness' 'Beat the Holiday Bulge' can improve heart disease risk factors and ultimately reduce cardiovascular events," said Dr. JoAnne M. Foody, Medical Director, Cardiovascular Wellness Program at Brigham and Women's Hospital.

Last year's participants in the 'Beat the Holiday Bulge' program lost a total of 1,600 pounds, with participating organizations experiencing weight loss of as much as 3.3 pounds per person enrolled. "Last year's results exceeded our expectations.  We expect that working with Brigham and Women's will both increase participation and improve our results from last year," said Ron Keen, president of PureWellness

The 2010 'Beat the Holiday Bulge' Weight Loss Challenge will launch November 1, 2010.  Organizations or individuals interested in participating can get more information by watching a short video overview hosted Dr. JoAnne M. Foody.  

Click here to watch now or visit us at www.purewellness.com.

About PureWellness, Inc.

PureWellness, founded in 1997, provides a comprehensive, scalable, online wellness platform. The PureWellness platform allows for efficient administration and management of all wellness initiatives within each organization. This wellness platform provides numerous resources, including an online Health Risk Assessment (HRA), tracking tools, pedometer program, employee incentive program, device integration, and full reporting suite to ensure that every wellness initiative will not only succeed, but will be able to document success in a structured manner that demonstrates return on investment. For more information, contact Andrew Comeau, VP of Sales and Marketing at (802) 878-9373 or [email protected].

About Brigham and Women's Hospital

Brigham and Women's Hospital (BWH) is a 793-bed non-profit teaching affiliate of Harvard Medical School and a founding member of Partners HealthCare, an integrated health care delivery network. BWH is the home of the Carl J. and Ruth Shapiro Cardiovascular Center, the most advanced center of its kind. BWH is committed to excellence in patient care with expertise in virtually every specialty of medicine and surgery. The BWH medical preeminence dates back to 1832, and today that rich history in clinical care is coupled with its national leadership in quality improvement and patient safety initiatives and its dedication to educating and training the next generation of health care professionals. Through investigation and discovery conducted at its Biomedical Research Institute (BRI), BWH is an international leader in basic, clinical and translational research on human diseases, involving more than 900 physician-investigators and renowned biomedical scientists and faculty supported by more than $485 M in funding. BWH is also home to major landmark epidemiologic population studies, including the Nurses' and Physicians' Health Studies and the Women's Health Initiative. For more information about BWH, please visit www.brighamandwomens.org.

SOURCE PureWellness, Inc.