Beautiful Stranger.tv: From the Street to the Screen to the E-Store

NEW YORK, March 23 /PRNewswire/ -- Beautiful Stranger.tv http://beautifulstranger.tv, a media brand that stalks real people of style on city streets, is the first fashion content site to add innovative and cutting-edge shopping technology to its entire library of videos and still images. Users of the two-and-a-half-year-old website can now instantly shop the exact (or similar) items the featured strangers are using, wearing and loving.

In collaboration with Media/And, a high-end startup company that monetizes online video and pictures, all content on Beautiful Stranger.tv has been tagged so that consumers can click to buy the latest looks from the street http://beautifulstranger.tv/snaps/pat-mcgrath-shop-street-style.aspx.  From beloved bags to must-have makeup to favorite footwear to gotta'-have-it gadgets to books that are bedside now, items featured in the editorial are simpler than ever to procure.

The brainchild of Melissa Fedor (an editor who spent her career at leading women's publications, including Women's Wear Daily, W, Glamour and InStyle magazines) and Abby Wallach (a producer who spent her career at Showtime Networks Inc., and Nederlander Television and Film), Beautiful Stranger.tv offers the ultimate service by informing, entertaining and enabling consumers to shop on the spot. And as competitors focus their efforts on selling celebrity looks, this duo is banking on the power of reality programming to prompt women to make their sartorial purchases. "Fashion-minded women are always interested in knowing what a stylish stranger is wearing but are very reluctant to ask. Beautiful Stranger takes on the uncomfortable task of inquiring, so now women can style stalk (and shop) from their desks," explains Fedor.

Since its soft launch last month, the new technology embedded in the Beautiful Stranger.tv content has achieved unprecedented numbers, with more than one in three people clicking-through and a 5-1/2% purchase rate, according to Media/And's co-founders Omri Lavie and Shalev Holy. These numbers are well above industry standards and, on a small scale, prove the model for content driving commerce. "Clearly, our users are inspired to click and buy. And this inspiration is leading to content monetization," adds Wallach.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Melissa Fedor

http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94384

Abby Wallach

http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94383

SOURCE Beautiful Stranger.tv