, Inc. Names Makeup Artist Romy Soleimani Beauty Director-at-Large

Jul 27, 2012, 10:03 ET from

BELLEVUE, Wash., July 27, 2012 /PRNewswire/ --, Inc. proudly announces an official collaboration with the acclaimed professional makeup artist Romy Soleimani.  Soleimani joins as their first Beauty Director-at-Large. This appointment is effective immediately, and signals a continued focus on exclusive site content for the prestige cosmetics retailer. 

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(Logo: ) has previously employed Soleimani's talent for various projects including execution of seasonal site campaigns, leading makeup teams during New York Fashion Week, and creating demonstrative videos about trends and makeup applications.  She has also appeared as a guest editor for the prestige retailer, curating a list of her favorite products from the more than 15,000 items carried by the site.

"Romy's work is highly sought after, and her expertise is undeniable," says Kathleen McNeill, president of, Inc. "The Director-at-Large position really speaks to the variety of exclusive content she'll be creating for customers to aid them in shopping our vast assortment."

In addition to working as the featured makeup artist for the® site's imagery, Soleimani will also share product recommendations, emerging trends, and behind-the-scenes news via the newly-launched blog, Beauty Close Up.  The blog will allow the renowned makeup artists to share information about new products, emerging trends, and special tips and tricks in a timely fashion.

"As both a busy working mom and as a professional artist, the value proposition of the site and the massive assortment afforded by that shared basket with the site speaks to me," says Soleimani.   "I'm excited to be able to regularly offer my advice to beauty customers looking for the perfect products at every price range. In addition, it's also exciting to have the opportunity to introduce existing brands as well as my rare finds to the customer."

Romy's new position with the beauty e-tailer and the launch of the Beauty Close Up blog is the only the first part of larger site redesign scheduled for release later this summer.

About® – The World of Beauty Online®, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

About Romy Soleimani
Romy Soleimani is renowned for her trademark gorgeous, glowing skin. In addition to her refined technical skill in creating a perfect canvas, she is also known for introducing unexpected elements of color. After initially being approached to work on a shoot with Steven Klein, Romy continues to collaborate with the most highly regarded and respected talents, magazines, and brands in the industry.  Romy contributes to the pages of American, French and Italian Vogue, Harper's Bazaar, Allure, Vanity Fair and V. She works with celebrated photographers such as Peter Lindbergh, Patrick Demarchelier, Norman Jean Roy, Michael Thompson, Daniel Jackson, Cedric Buchet and Lachlan Bailey. She also collaborates with designers on runway shows ranging from Thakoon, Jason Wu, Band of Outsiders, Karen Walker and VPL to Nina Ricci, Bill Blass, Carlos Miele, Naeem Khan, Milly and Rebecca Taylor. Her trademark skin and mastery of color invite advertising and celebrity clients alike. She has worked on campaigns for Almay, Covergirl, Redken, Narciso Rodriguez, Donna Karan, St. John, Elie Tahari, Lacoste, BCBG, Club Monaco and Tory Burch. Romy's celebrity clientele include Demi Moore, Liv Tyler, Rihanna, Kate Hudson, Elizabeth Banks, Rachel McAdams, Diane Kruger, Maggie Gyllenhaal, Ashley Green, Sofia Vergara and Keri Washington.