Taps Yigal Azrouel for Spring Beauty Bag

The sample-stuffed designer gift with purchase will be available to shoppers with any $100 order

Mar 08, 2011, 14:12 ET from, Inc.

BELLEVUE, Wash. and NEW YORK, March 8, 2011 /PRNewswire/ --, Inc., a wholly-owned subsidiary of, inc. (Nasdaq: DSCM), announces the launch of the Y Bag by celebrated designer Yigal Azrouel. Available starting Tuesday, March 8th, this exclusive beauty bag is a gift with $100™ purchase for customers who shop through



"The Y Bag is really designed for a modern woman who needs something versatile for everyday use," says Yigal Azrouel. "It's simple, but there's a toughness to the details that gives a stylish edge to whoever carries it."  

Taking its cues from the mini-camera bag in shape, this svelte black flap-front pouch sports a quilted cotton exterior with faux-leather detailing. The detachable wristlet strap and sleek magnetic closure tab make it ideal for travel. Utilitarian chic both inside and out, the interior comes lined in a graphic black and white leopard print and features a zippered mini-compartment, elastic loops, and a drawstring closure for extra-secure transport of all your beauty picks.

A $130 value, the Y Bag arrives with a $10 shopping card that can be used for future purchases, and a dozen samples in both trial and full sizes:

1. Bliss® Triple Oxygen Instant Energizing Mask

2. Smashbox Limitless Long Wear Lip Gloss SPF 15

3. FULL SIZE Essie® Nail Polish in assorted shades

4. IT Cosmetics Brow Power Universal Eyebrow Pencil

5. Korres Guava Body Butter

6. Smashbox Photo Finish Luminizing Foundation Primer

7. H20+ lip mender hydrating complex

8. Juice Beauty Cleansing Milk

9. GoSmile® Touch Up® Smile Perfecting Ampoule

10. Talika Instant Manicure

11. FULL SIZE Boscia® Green Tea Blotting Linens

12. Jonathan Product® Redo Freshen-Up Mist for Hair & Skin

"The Designer Gift with Purchase Series on is now in its third year, and it's a fantastic example of how unique each designer's approach to creating a makeup bag can be," says Kathleen McNeill, President of "The Y Bag is a compact and elegant solution for carrying beauty favorites—and with all the great samples included, we're giving customers a chance to discover some new ones, too."

Site wide gifts with purchase are just one of the perks available to customers. Other benefits include "Everyday Free Shipping," 5% back on every purchase, the free sampling center, 100% color match guarantee, and a shared online shopping cart with's partner site, personalizes beauty shopping online with the skin care and hair care analysis tools, which provide product regimens tailored to the customer based on interactive surveys. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on

About – The World of Beauty Online™, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 250 brands from widely recognized to niche, hard-to-find products. is wholly owned by, inc.

About, inc., inc. (NASDAQ: DSCM) is a leading online retailer of health, beauty, vision and pharmacy products. Our portfolio of brands include:™,,®, and™.  All are accessible from and provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 55,000 products at competitive prices.

The pharmacy is certified by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) and operates in compliance with federal and state laws and regulations in the United States.  

About Yigal Azrouel

Born and raised in Israel of French–Moroccan descent and having traveled to locations metropolitan and remote, Yigal Azrouel draws inspiration from everything and everywhere: art, culture, architecture, nature and his hometown, New York City.  Yigal Azrouel launched his eponymous women's wear label in 1998 to critical acclaim and by 2000 began his participation in New York Fashion Week.  Azrouel defines his aesthetic using high-quality fabrics to drape ultra-feminine, modern silhouettes.   Azrouel opened his flagship boutique in February 2003 in New York's Meatpacking District.

Media Contacts:

Yigal Azrouel

Noreen Moriarty

Lauren Bochner