STATESVILLE, N.C., Jan. 21, 2014 /PRNewswire/ -- Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of Relaxation drinks and energy products announced today that the company's CEO Brian Weber will head to Istanbul in the country of Turkey for the eighth annual Global Dairy Congress.
Weber was contacted earlier this month by officials at Zenith International, organizers of the event to discuss the relaxation category in front of a global audience. Their invitation was prompted by the company's announcement in November to explore entering the Ice Cream market, with a product that is enhanced with dietary supplements, which foster relaxation.
The initial test products were produced with a 80-year old ice cream manufacturer, featuring the flavors of Chocolate and Vanilla. The results were profoundly positive.
Weber's presentation will be themed and driven around "breaking new ground." The dairy industry has always been convinced of milk's inherent goodness, but now consumers need more from dairy, including pleasure and innovation, excitement and emotion, alongside value, health and sustainability. He will give his insight on the matter, along with the pros and cons of entering a new category.
In addition to Weber, other dignitaries from Chobani, Evolve and Nestle will be on-hand to speak.
"I'm very humbled to be asked to participate in this upcoming conference," said Weber. "Every day, we strive to make a difference in people's lives and our team works relentlessly to put our product in more places throughout the globe. While, we're focused on the sentiments of our KOMA Unwind-brand, it's important to look ahead and know that consumers will be able to equally enjoy a frozen product soon."
The Global Dairy Congress is a two-day event set for June 17 and 18, 2014.
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BeBevCo. (Bebida Beverage Company) develops manufactures and markets liquid relaxation products including KOMA Unwind "Liquid Relaxation" (TM), KOMA Unwind Sugar-free "Liquid Relaxation" (TM) and KOMA Unwind "Liquid Relaxation" Shot (TM) as well as POTENCIA Energy, POTENCIA "BLAST" energy shot, Relax 5 shots and Piranha Water.
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